Senior Digital Marketing Executive

Job Description

1. Digital Strategy & Campaign Management

• Plan, implement, and manage end-to-end digital marketing campaigns across channels (Google Ads, Meta Ads, LinkedIn, YouTube, Display, Email, etc.).
  
  
  
• Develop data-driven strategies to achieve lead generation, conversions, engagement, and brand awareness goals.
  
  
  
• Optimize campaigns for maximum performance and ROI.
  
  
  

2. Performance Marketing

• Manage PPC campaigns, retargeting, and remarketing strategies.
  
  
  
• Monitor bidding strategies, create A/B tests, and optimize ads continuously.
  
  
  
• Track and improve key metrics such as CPL, CAC, CTR, Conversion Rate, and ROAS.
  
  
  

3. SEO & SEM

• Lead on-page and off-page SEO activities to improve rankings and organic traffic.
  
  
  
• Conduct keyword research, competitor analysis, and website audits.
  
  
  
• Oversee SEM campaigns and optimize for performance.
  
  
  

4. Social Media Management

• Develop and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, YouTube).
  
  
  
• Create engaging content calendars, monitor trends, and improve brand visibility.
  
  
  
• Track engagement metrics and community interactions.
  
  
  

5. Content & Creative Coordination

• Collaborate with designers, writers, and video teams to produce high-quality content (ads, landing pages, blogs, videos, creatives).
  
  
  
• Ensure brand consistency across all digital channels.
  
  
  

6. Analytics & Reporting

• Use tools like Google Analytics, Search Console, Tag Manager, and CRM dashboards to track performance.
  
  
  
• Prepare weekly/monthly reports with insights and recommendations.
  
  
  
• Identify opportunities for improvements based on data analysis.
  
  
  

7. Website & Landing Page Optimization

• Coordinate website updates, UX enhancements, and conversion rate optimization (CRO).
  
  
  
• Work with development teams to implement tracking, performance improvements, and user flow enhancements.
  
  
  

8. Team Leadership & Collaboration

• Mentor junior team members and support cross-departmental projects.
  
  
  
• Work closely with sales, product, and creative teams to align marketing strategies.
  
  
  

• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
  

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field.

4+ years of proven experience in digital marketing roles.

Strong knowledge of SEO, SEM, Google Ads, Meta Ads, email marketing, and social media strategy.

Hands-on experience with Google Analytics, Search Console, Tag Manager, CRM tools, and ad platforms.

Excellent analytical, communication, and project management skills.

Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Benefits

Requirements
Bachelor’s degree in Marketing, Business, Communications, or related field. 4+ years of proven experience in digital marketing roles. Strong knowledge of SEO, SEM, Google Ads, Meta Ads, email marketing, and social media strategy. Hands-on experience with Google Analytics, Search Console, Tag Manager, CRM tools, and ad platforms. Excellent analytical, communication, and project management skills. Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.