Content Creator – Brand & Growth

About Generally Critical

We’re building the world’s first startup simulator — a place where professionals learn to think like founders, not employees. Our flagship program, the Founder’s Find Fellowship , helps ambitious learners master strategy, problem-solving, and decision-making through AI-powered simulations and live mentorship.

At Generally Critical, content isn’t marketing — it’s our philosophy in motion. Every story we tell shapes how the world learns, grows, and builds.

Role Overview

As our Content Creator , you’ll bring the Generally Critical voice to life across platforms. You’ll create scroll-stopping, thought-provoking, and share-worthy content that helps professionals discover our brand and believe in our mission.

From explaining frameworks like Porter’s Five Forces in 60 seconds, to crafting founder-style storytelling posts on LinkedIn — you’ll be the voice behind how the world experiences GC.

What You’ll Do

Create short-form video content (LinkedIn, Instagram Reels, YouTube Shorts) around startup thinking, simulations, and real-world frameworks.

Write LinkedIn threads, blog posts, and email stories that make complex ideas feel simple and actionable.

Collaborate with the Product & Program teams to translate learning experiences into viral storytelling.

Plan and execute content calendars aligned with product launches and campaigns.

Track performance, run experiments, and constantly refine tone, hooks, and formats.

What You’ll Bring

1–2 years of experience in content creation, brand storytelling, or social media marketing (edtech / startup experience is a plus).

Strong understanding of platforms — especially LinkedIn , Instagram , and YouTube .

Ability to script, shoot, and edit short videos (basic tools like CapCut or Descript work).

Excellent writing skills — crisp, relatable, and high on insight.

A genuine interest in startups, learning, and storytelling.

Role Details

Location : Remote / Bangalore preferred

Type : Full-time or long-term freelance

Compensation : Based on experience + performance incentives

Why Join Us

At Generally Critical, you’ll get to shape one of the most exciting learning brands in India — and maybe the world. You’ll work closely with founders, designers, and educators to tell stories that educate, inspire, and convert.

Your content won’t just chase views — it’ll build belief.