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Sr. Social Media Copywriter

Sr. Social Media Copywriter

Ambervapi, gujarat, in
17 hours ago
Job description

About Amber

Amber is a leading global student housing platform, helping students around the world find and book their perfect accommodation seamlessly. We’re on a mission to build a trusted and loved brand that speaks to young people globally.

Note : We’re looking for copywriters — not content writers. This role is for someone who can think conceptually, write creatively, and bring ideas to life through impactful social storytelling and brand language.

Key Responsibilities

  • Create engaging, platform-specific copy for social media channels — including posts, captions, ad copies, video scripts, and short-form storytelling.
  • Develop content ideas and campaign narratives that resonate with audiences and amplify brand presence across Instagram, LinkedIn, YouTube, X, and emerging platforms.
  • Collaborate with designers, content strategists, and marketing teams to craft scroll-stopping creatives and integrated campaigns.
  • Write compelling copy for paid and organic campaigns , ensuring tone, voice, and message consistency across all touchpoints.
  • Conceptualize and execute social-first campaigns and content IPs that drive engagement, virality, and community growth.
  • Stay ahead of social media trends, memes, formats, and algorithms to keep content fresh, relevant, and high-performing.
  • Support in developing brand storytelling frameworks for ongoing social content and influencer collaborations.
  • Present creative ideas and copy to internal teams and clients with strong strategic rationale and creative flair.
  • Mentor junior writers and contribute to the overall creative excellence and innovation of the team.

Qualifications & Skills

  • 4–5 years of experience as a social media or digital copywriter in a creative agency or fast-paced brand environment.
  • A strong portfolio demonstrating social-first campaigns , content series, and creative storytelling across platforms.
  • Must have experience in ad campaigns mandatorily.
  • Proven ability to craft concise, witty, and impactful copy aligned with brand personality and tone.
  • Strong understanding of social media trends, digital culture, and audience behavior .
  • Experience working with designers, video editors, and strategists to create cohesive content experiences.
  • Excellent communication and presentation skills with the ability to sell ideas creatively and strategically.
  • A proactive, collaborative mindset with a passion for content innovation and cultural relevance .

    • For queries, you can connect on reet.s@amberstudent.com

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