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Travel Brand Head

ConfidentialSalem, India

9 days ago

Job description

Job Summary

We are seeking a dynamic and visionary Travel Brand Head to lead our brand strategy, marketing, and positioning in the competitive travel and tourism industry. The role involves creating a strong brand identity, driving growth through innovative marketing campaigns, building strategic partnerships, and ensuring consistent customer engagement. The Travel Brand Head will work closely with cross-functional teams to enhance brand value, deliver exceptional customer experiences, and maximize revenue opportunities.

Key Responsibilities

Develop and implement the overall brand strategy to strengthen market presence and brand recall.
Lead brand positioning, identity development to differentiate the company in the travel industry.
Monitoring the sales department, day-to-day sales count, implementing strategies to improve the overall sales of the company
Design and execute integrated marketing campaigns across digital, offline, and partner channels.
Monitor market trends, customer insights, and competitor activities to refine strategies.
Build and maintain strong relationships with tourism boards, airlines, hotels, and travel partners .
Ensure brand consistency across all communication, advertising, and promotional materials.
Oversee digital marketing, social media, and influencer collaborations to enhance brand visibility.
Drive customer engagement and loyalty programs to build long-term relationships.
Collaborate with product, sales, and operations teams to align brand initiatives with business goals.
Manage the brand marketing budget effectively, ensuring high ROI.
Represent the brand at industry events, exhibitions, and conferences.

Key Skills & Competencies

Strong leadership and strategic thinking abilities.

Deep understanding of travel and tourism industry trends .

Expertise in sales, brand management, marketing, and digital strategies .

Excellent communication, negotiation, and presentation skills.

Creative mindset with strong analytical and problem-solving abilities.

Ability to manage multiple projects and deliver results under deadlines.

Qualifications & Experience

Bachelor's or Master's degree in Marketing, Business Administration, Travel & Tourism, or related field .

5–12 years of experience in sales , brand management, marketing, or leadership roles in the travel / tourism industry.

Proven track record of building and scaling successful travel brands.

Experience working with international / domestic travel brands, agencies, or hospitality groups preferred.

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Skills Required

Sales, Brand Positioning, Brand Strategy, Social Media, Brand Management, Digital Marketing, Marketing

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Brand • Salem, India