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Marketing Automation Manager
Marketing Automation ManagerBhalekar Consulting • India
Marketing Automation Manager

Marketing Automation Manager

Bhalekar Consulting • India
1 day ago
Job description

Position Title :  Marketing Automation Manager

Location :  Chandigarh, India (On-site / Hybrid)

Department :  Business Development & Marketing

Reports To :  MD – Bhalekar Consulting

About Bhalekar Consulting

Bhalekar Consulting  is an Australia-based consulting firm specializing in  Digital Transformation, Data Engineering, and Artificial Intelligence . We help global organisations modernise their data ecosystems, implement automation, and harness AI for operational efficiency.

We are expanding our marketing operations in India and are seeking a  Marketing Automation Manager  to join our Chandigarh office. This is a high-impact role for a tech-savvy marketing professional who can design, implement, and manage  end-to-end automation workflows  and lead our  digital engagement strategy  across brands.

Role Overview

The  Marketing Automation Manager  will be responsible for designing, implementing, and maintaining automation systems that enhance marketing efficiency and drive business growth across  Bhalekar Consulting ,  GIofAI , and  Sandeep Bhalekar’s personal brand .

This role requires a blend of  technical expertise, creative marketing insight, and leadership skills . The successful candidate will work closely with business development, digital marketing, and operations teams to ensure seamless marketing automation across all platforms.

Key Responsibilities

1. Marketing Automation Design & Implementation

  • Build and optimize  end-to-end marketing automation workflows  for lead generation, nurturing, and conversion.
  • Develop  email and SMS automation  campaigns using tools such as Zoho Marketing Automation, HubSpot, or equivalent.
  • Create  API-based integrations  between CRMs, marketing tools, and communication platforms (e.g., Zoho, HubSpot, Success.ai, Apollo.io, or Zapier).
  • Automate  cold outreach and follow-up sequences  to drive appointment scheduling and client engagement.
  • Implement  event-triggered automations  for webinars, workshops, and mentorship program marketing.

2. Social Media Automation

  • Design and manage  automated content scheduling systems  for multiple brands across LinkedIn, Instagram, X (Twitter), Facebook, and YouTube.
  • Use tools like  Zoho Social, Buffer, or Hootsuite  to automate publishing, track engagement, and measure ROI.
  • Collaborate with content creators and designers to ensure timely content delivery through automated workflows.

    • 3. Email & Outreach Campaigns

  • Create and manage  personalized outreach campaigns  for B2B and B2C audiences.
  • Manage  cold email campaigns ,  drip workflows , and  nurturing sequences  to generate high-quality leads.
  • Track campaign performance, engagement, and conversion metrics; optimize for deliverability and open rates.

    • 4. API & Integration Projects

  • Develop and manage  custom automation scripts or API integrations  connecting various marketing systems (CRM, website, social media, and communication platforms).
  • Collaborate with developers to build  AI-enabled automation features , such as automated responses or chatbot integrations.

    • 5. Team Leadership & Collaboration

  • Supervise and mentor a team of  marketing interns and automation specialists .
  • Provide training on marketing tools, campaign execution, and workflow management.
  • Work cross-functionally with  Business Development, Design, and Operations  teams to ensure strategic alignment.

    • 6. Analytics & Reporting

  • Track key metrics for automation performance — open rates, CTR, conversions, ROI, and engagement.
  • Prepare detailed weekly and monthly performance reports for leadership review.
  • Continuously identify areas for optimization through A / B testing and data-driven insights.

    • Key Skills & Competencies

  • Deep understanding of  marketing automation tools  such as Zoho Marketing Automation, HubSpot, Success.ai, or Mailchimp.
  • Proficiency in  workflow design, CRM integration, and API-based automation .
  • Experience with  social media scheduling tools  (Zoho Social, Buffer, Hootsuite).
  • Knowledge of  cold email outreach tools  (Apollo.io, Lemlist, Success.ai).
  • Excellent analytical, project management, and communication skills.
  • Leadership ability to manage small teams and guide interns effectively.

    • Qualifications

  • Bachelor’s or Master’s degree in Marketing, Computer Science, or related field. (MBA in Marketing preferred)
  • 4–8 years of professional experience in  marketing automation, digital marketing, or CRM management .
  • Prior experience in  B2B or tech consulting environments  preferred.
  • Working knowledge of  API automation platforms (Zapier, Make, Zoho Flow)  is highly desirable.
  • Familiarity with  AI-driven marketing  and  email deliverability best practices  is a plus.

    • What We Offer

  • Opportunity to lead the  marketing automation strategy  across three growing brands.
  • Exposure to  global marketing and AI-driven outreach practices .
  • Competitive salary and performance-linked incentives.
  • Career progression to  Head of Growth or Director of Marketing Automation .
  • Collaborative, fast-paced environment encouraging innovation and creativity.
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    Marketing Automation • India

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