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Lead Generation Specialist

Lead Generation Specialist

StigaDelhi, India, India
1 day ago
Job description

Note : Only candidates who have filled out the form at the bottom will be considered.

About The Role :

We’re looking for a Full-Time Google Ads Specialist with a proven track record in lead generation and conversion-focused campaigns .

You’ll plan, execute, and optimize campaigns end-to-end across Search, Display, and YouTube , with a clear focus on driving measurable results and growth. If you’re analytical, detail-oriented, and love turning data into performance wins, this role is for you.

Key Responsibilities :

  • Develop, manage, and optimize Google Ads campaigns for lead generation and conversions.
  • Conduct keyword research, audience segmentation, and ad copy testing to attract qualified leads.
  • Optimize campaigns for CPL, ROAS, CTR, and conversion rate within defined budgets.
  • Set up first party data tracking.
  • Set up and maintain conversion tracking using GA4, GTM, and Google Ads Conversion Tags.
  • Collaborate with creative, marketing, and analytics teams to refine messaging and improve funnel performance.
  • Run A / B tests for creatives, landing pages, and bidding strategies to continually improve results.
  • Analyze campaign performance, prepare weekly / monthly reports , and recommend actionable insights.
  • Stay ahead of platform updates, industry trends, and new ad features .

Requirements :

  • 2–3 years of hands-on experience managing Google Ads campaigns (Search, Display, YouTube).
  • Demonstrated success in lead generation and conversion optimization .
  • Proficiency in Google Ads, Google Analytics (GA4), and Google Tag Manager (GTM) .
  • Strong understanding of ad metrics : CPL, CPA, ROAS, CTR, Quality Score, etc.
  • Experience with landing page CRO and ad funnel optimization.
  • Analytical mindset with strong data interpretation and reporting skills.
  • Education : Bachelor’s degree in Marketing, Business, Economics, or a related field.
  • Good to Have : Experience working with an Education institute , D2C brands or performance-driven agencies.
  • Google Ads Certification is a plus.

    • Compensation : INR 30,000 / month

    Form link :

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    Lead Generation Specialist • Delhi, India, India