DENTSU - Director - Digital Media

Company Description :

Dentsu is a global marketing and advertising firm that partners with brands to achieve meaningful progress, offering world-class solutions and services across the entire customer journey. With a presence in 143 markets and a team of 66,000 passionate people, Dentsu collaborates with 95 of the world's top 100 advertisers. The firm specializes in creative, media, and customer experience management (CXM), delivering idea-led experiences designed for the digital age, optimizing media experiences to connect people to brands, and developing data-driven strategies for bespoke customer experiences. Dentsu's network includes Dentsu Creative, Dentsu Webchutney, CARAT, Dentsu X, Isobar, Sokrati, Iprospect, Posterscope, Merkle & Fractal Ink.

Job Description :

We are looking for a highly qualified Account Director with experience in multiple digital marketing channels, as well as leading projects to greatness. The key role for the AD will be to deliver leadership across the key accounts within Dentsu B2B India's portfolio. S / he will have responsibility for his / her group's P&L and the professional development of their staff as well as fostering strong relationships with key clients. The AD will come from a media planning background and be able to deliver strategic and innovative campaigns for their clients. In addition, s / he will assist on new business projects as required.

Key Attributes

1. Leadership - The AD will, through their leadership of the account, earn the trust and respect of the client, their team members and other relevant parties. The AD will be responsible to develop the vision for the key client accounts. They will ensure that client satisfaction is always maximised. Industry commentary and leadership is also required.

2. Commercial Sense - The AD will understand the financial dynamics of each client arrangement and will maximise opportunities to increase agency revenue.

Specific Responsibilities

1. Managing the key clients

2. Create and foster client relationship

3. Deliver targeted P&L across portfolio

4. Understand and deliver client's marketing objectives

5. Proactively present new ideas that enhance and develop the client's marketing

6. Manage team - Account Managers and Account Executives

7. Train and develop junior staff members

8. Drive opportunities for additional revenue

9. Budgeting and account planning

10. Adherence to QA processes

11. Other duties as required by the Management

Qualifications and Skills

• Graduate / post-graduate in Business Management
• Overall about 8 years' experience in client relationship management for all forms of media, post sales consulting and project management, ideally with 5+ years of media agency experience.
• Successful track record of building relationships and managing client engagements with senior executives at media companies.
• Strong customer service outlook with excellent communication and interpersonal skills
• Candidate needs to be able to quickly gain an in-depth knowledge of customers' needs, requirements and organizational structures
• Strong business, technical, and problem-solving skills
• Highly organized and proven professional, with demonstrated ability to create and administer complex campaign schedules, communicated in a straight talking, open and easily digestible manner
• Knowledge of the online advertising industry and all other media platforms
• Proven capacity to utilize analytics to drive campaign optimization
• Advanced Excel & PowerPoint skills and ad industry measurement tools
• Professional maturity, integrity, discipline and a positive attitude

Key Relationships

Senior Client marketing leaders, the CMO, day to day Marketing teams, Dentsu B2B, and media owners.

Additional Information :

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.

(ref : iimjobs.com)