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Sr Analyst -Affiliate Marketing
Glee Kvell ConsultantNew Delhi, Delhi, India1 day ago
Job descriptionBachelor's or Master's degree in Marketing, Business, Analytics, or a related field. 3+ years of experience in CRM, customer engagement, affiliate marketing, or related functions. Functional understanding of Google Ads and Meta Ads performance marketing, including audience targeting and optimization. Excellent communication, problem-solving, and relationship management skills.
We are looking for a detail-oriented and results-driven Senior Analyst to join our team.
Key Responsibilities :
- Plan, execute, and monitor WhatsApp campaigns, CRM email communications, and mobile app push notifications to enhance user engagement and retention.
- Analyze customer behavior and engagement metrics to optimize messaging strategies and content.
- Work closely with the marketing team to create targeted campaigns and ensure timely delivery of communication.
- Manage relationships with affiliate partners, track performance, and support campaign growth initiatives.
- Collaborate with cross-functional teams including product, sales, and analytics to align CRM and affiliate strategies with business goals.
- Maintain and enrich customer databases, ensuring data integrity and segmentation for personalized messaging.
- Generate reports and dashboards on campaign performance, customer engagement, and affiliate KPIs.
- Apply functional knowledge of Google Ads and Meta Ads performance marketing to enhance CRM campaigns and overall acquisition strategies.
- Assist in audience segmentation, targeting, and campaign optimization using analytics and marketing tools.
Qualifications :
Hands-on experience with WhatsApp marketing platforms, push notification tools, and CRM systems.
Budget between 5 to 6LPA
Location -Gurugram (Sec -44 )
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Marketing Analyst • New Delhi, Delhi, India