Brand Strategy & Innovation Lead

Allied Blenders and Distillers is an equal opportunity employer. From a single brand to India’s largest domestic spirits company and the 3rd largest IMFL player, ABD’s journey is legendary. Our success reflects our passion, dedication, and brilliance. Today, ABD stands as an iconic force in spirits, with whiskey, rum, brandy, vodka, and gin celebrated across 29 countries. Our portfolio, including Officer’s Choice, Sterling Reserve, ICONiQ White Whisky, Zoya Gin, and the newly launched Arthaus Blended Scotch Whisky, sets benchmarks in quality and innovation. With 9 company owned state-of-the-art manufacturing facilities, 2 distilleries and over 25 outsourced sites, we are redefining industry standards

Brand Strategy & Growth

• Lead the development and execution of annual brand plans to deliver growth in volume, value, and brand health.
• Drive differentiated consumer experiences that build long-term equity and relevance.
• Identify growth opportunities through consumer insights, portfolio optimization, and new product innovation.

Innovation & Product Development

Event & Experience Marketing

Commercial & P&L Accountability

Leadership & Collaboration

Key competencies

Key Mandatory qualifications :

highly comfortable withfinancial metrics and business levers.