Prompt Engineer

Role - Prompt Engineer | Location - Mumbai | Company - Adfactors PR

We are seeking a highly analytical and creative Prompt Engineer to design, refine, and optimize prompts used across our generative AI-powered media analytics platform.

The ideal candidate brings strong communication skills, a deep curiosity for how language interacts with technology, and understanding of the PR and media domain. Prior PR experience is

not

mandatory — but an eagerness to learn the basics of domain is essential.

The Prompt Engineer will work closely with product and strategy teams to translate communication objectives into effective AI instructions. The role also involves evaluating AI outputs, maintaining prompt frameworks, and supporting internal teams in developing prompt literacy.

Key Responsibilities

Prompt Design & Optimization

Design, test, and refine prompts to ensure the AI produces insightful, high-quality, and contextually accurate outputs.

Experiment with prompt variations, structures, and strategies to improve creativity, relevancy, tone, and efficiency.

Continuously iterate based on output performance, user feedback, and evolving business needs.

Quality Evaluation & Analysis

Analyse AI-generated responses for tone, accuracy, depth, and alignment with brand voice.

Diagnose gaps or inconsistencies in outputs and optimize prompts accordingly.

Use structured testing methodologies to measure prompt performance and ensure continuous improvement.

Prompt Framework Development

Maintain a comprehensive repository of prompt templates, guidelines, and best practices.

Create modular, reusable prompt structures that support scalable deployment across different use cases.

Ensure consistent documentation to support quality control and team usage.

Research & Continuous Learning

Stay updated on advancements in generative AI, prompt engineering techniques, and LLM capabilities.

Experiment with new prompt strategies, features, and tools to improve system performance and reliability.

Evaluate emerging trends relevant to PR and content workflows that can enhance prompt effectiveness..

Core Competencies

1. Analytical Thinking

Ability to interpret AI outputs, recognise patterns, and troubleshoot response inconsistencies.

Comfortable working with data-driven evaluation of prompt performance.

3. Domain curiosity

Foundational knowledge of PR processes, media monitoring, reporting, and content creation.

Ability to anticipate what PR outputs should look like, including summaries, insights, and messaging.

4. Curiosity & Experimentation

Enthusiasm for exploring how language influences AI models.

Willingness to experiment, test hypotheses, and iterate quickly.

5. Collaboration & Stakeholder Alignment

Ability to work closely with cross-functional teams and incorporate feedback effectively.

Strong stakeholder management and documentation skills.

6. Adaptability

Able to operate in a fast-moving, startup-style environment with evolving priorities.

Comfortable balancing structured testing with creative experimentation.

Qualifications

2–5 years of experience in prompt engineering, content strategy, PR writing, language modeling, or related fields.

Strong written communication and language skills; experience crafting content, scripts, or messaging is a plus.

Foundational understanding of PR, communications, or media workflows.

Familiarity with generative AI tools (e.g., LLMs, prompt design, applied NLP).

Demonstrated ability to analyse text outputs and iterate systematically.

Experience working in SaaS, analytics, PR-tech, or content-tech environments is an advantage.

Those interested, please share your updated cv with shwetha.harshwal@adfactorspr.com