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Paid Social Media Specialist

Paid Social Media Specialist

Digital AdvantageBengaluru, Republic Of India, IN
5 days ago
Job description

Digital Advantage Media (DAM) is a dynamic paid media marketing agency, delivering innovative solutions for small to medium businesses. We’re dedicated to creativity, strategic thinking, and measurable results, ensuring our clients stay ahead in the fast-paced world of digital marketing.

Job Overview

We’re looking for a results-driven and analytical Jr. Paid Social Specialist to lead the execution of high-performing Meta ad campaigns for DAM and our partner brands. This role will involve full-funnel campaign setup, audience research, performance optimization, and reporting. The ideal candidate thrives in a fast-paced environment, brings a blend of data savvy and creative thinking, and is deeply familiar with the Meta ads ecosystem.

Key Responsibilities

Campaign Management & Strategy :

  • Strategize, build, and manage paid media campaigns across Facebook and Instagram, aligned with brand objectives.
  • Conduct in-depth audience research to create effective targeting strategies that maximize ROI.
  • Implement A / B testing frameworks to optimize creative, copy, and audience performance.
  • Monitor and adjust campaigns to hit KPIs such as ROAS, CPA, CTR, and conversion rates.

Reporting & Analytics :

  • Build and maintain reports tracking core performance metrics.
  • Present insights and recommendations to internal teams and clients based on performance data.
  • Collaborate with Account Managers to interpret data and drive campaign improvements.
  • Creative Collaboration :

  • Collaborate with creative and content teams to develop ad assets that convert.
  • Provide direction on what creatives and messaging perform best based on campaign data.
  • Stay on top of Meta’s evolving features, ad formats, and best practices.
  • Required Skills and Experience

  • 1+ years of experience managing Facebook / Meta ad campaigns with clear performance goals.
  • Deep understanding of the Meta Business Suite, Ads Manager, and pixel / event setup.
  • Strong analytical skills and the ability to turn data into actionable strategies.
  • Comfortable working with creative teams and offering strategic input on content.
  • Bonus : Experience working with e-commerce and DTC brands.
  • Bonus : Understanding of other paid social channels like LinkedIn & Pinterest
  • If you feel that you are a fit then please email your resume to raveen@digitaladvantagemedia.com

    Digital Advantage is a dynamic performance marketing and growth consulting company committed to helping brands achieve unprecedented growth through digital media. Located in Bengaluru, Karnataka, we offer a full-time position that promises personal development opportunities, a supportive work environment and challenging accounts. Join us to be at the forefront of creativity in performance marketing.

    Employment Type : Full-time (work from office)

    Location : Bengaluru, Karnataka

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    Social Media Specialist • Bengaluru, Republic Of India, IN

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