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Director of Sales & Marketing Products
Director of Sales & Marketing ProductsASBL • Hyderabad, Republic Of India, IN
Director of Sales & Marketing Products

Director of Sales & Marketing Products

ASBL • Hyderabad, Republic Of India, IN
6 days ago
Job description

At ASBL, we’re more than just builders we’re creators of exceptional living experiences. With a legacy spanning over three decades through Ashoka Builders, we launched in 2017 to redefine what home truly means. Every home we craft is a masterpiece of thoughtful design, innovation, and unparalleled quality. Led by our visionary CEO, Ajitesh Korupolu, we’re on a mission to break the mold in residential real estate. We prioritize YOU our customers at every step, offering not just houses but transformative living spaces.

What Makes This Role Exciting?

  • Lead the full marketing-to-sales system for one of India’s most tech-driven real estate brands.
  • Convert brand demand, digital funnels, and on-ground sales into measurable, scalable systems.
  • Build attribution-driven models that tie every rupee spent to real outcomes.
  • High-ownership IC role — collaborate deeply with marketing, digital, and sales teams to drive growth.
  • Shape the future of real-estate demand generation & sales efficiency through technology, data, and product thinking.

You will be the go to person for

  • Owning ASBL’s entire sales & marketing funnel — from channel spend to site visits and
  • conversions.
  • Designing and optimizing systems that make every lead, campaign, and rupee measurable,
  • predictable, and repeatable.
  • Building and refining CRM, lead management, funnel design, attribution, and reporting systems.
  • Partnering with digital, brand, and sales teams to align demand gen with conversion excellence.
  • Running experiments for audience, creatives, channels, and onsite conversion levers.
  • Ensuring data integrity, pipeline visibility, and decision-grade analytics across teams.
  • Working with engineering / digital teams to build automation, dashboards, and reporting loops.
  • Identifying drop-off points and improving velocity, qualification, and conversion rates across the
  • funnel.
  • Bringing modern growth frameworks to real-estate GTM and sales ops.

    • Are You the One We Need?

  • Bachelor’s degree in Engineering (Analytics / Tech Specialization is a plus).

    • Experience That Counts :

  • 6 – 12 years, ideally in digital-first growth, performance marketing, CRM product roles, or B2C revenue-funnel environments .

    • Why You’ll Love Working Here :

  • Growth Galore : Unlock professional growth with mentorship, cutting-edge training, and clear career
  • paths.
  • Culture That Cares : Thrive in an environment that celebrates collaboration, innovation, and
  • individuality.
  • Perks to Perk You Up : Competitive pay, unique benefits, and meaningful work that directly impacts
  • lives.
  • Make a Difference : Be part of something bigger—creating homes that change the way people live
  • and dream.

    • Qualifications That Shine :

  • Bachelor’s degree in Engineering (Analytics / Tech Specialization is a plus).

    • Experience That Counts :

  • 6 – 12 years, ideally in digital-first growth, performance marketing, CRM product roles, or B2C
  • revenue-funnel environments .

    • Skills That Set You Apart :

  • Strong understanding of CRM systems, sales funnels, attribution, and marketing automation
  • Data-driven decision maker with an operational and systems-thinking mindset
  • Hands-on experience shaping demand funnels and conversion playbooks
  • Ability to work across growth, marketing, and sales functions
  • Comfort with dashboards, analytics, spend efficiency, and funnel metrics
  • Ability to convert on-ground sales behaviours into structured, tech-enabled workflows
  • Strong communication and cross-functional collaboration

    • The Cherry on Top :

  • Experience in high-ticket B2C
  • Familiarity with attribution platforms, CDPs, marketing automation, or sales enablement tools
  • Track record of improving CAC, SQL→closure rates, or marketing-to-revenue velocity

    • Benefits & Perks – Because Your Well-Being Matters

  • Purpose-Led Culture – Join a company where values come first : One Team, Growth Mindset.
  • Time to Recharge – 30 days of leave every year (12 earned, 12 sick, 6 casual) so you can balance work and life.
  • Celebrating Together – 16 general holidays + 2 optional holidays annually.
  • Comprehensive Health Cover – Group Mediclaim insurance of ₹5,00,000 for you, your spouse, and up to 2 children.
  • Extra Security – Personal Accident Insurance for peace of mind.

    • We believe happy, healthy teammates do their best work — and we’re committed to supporting you every step of the way.

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    Director Of Sales • Hyderabad, Republic Of India, IN

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