We’re looking for a Lead Generation Executive to help us identify, qualify, and engage potential clients for Zartek’s software development services. You’ll be responsible for building and nurturing a pipeline of prospects across India, the Middle East, North America, and Europe, and passing qualified leads to the sales / leadership team.
This role is ideal for someone who has already spent at least two years doing B2B lead generation / outreach for an IT services company (web, mobile app, SaaS development, etc.), understands how agencies win projects, and wants to grow into a full sales role.
Responsibilities
Prospecting & Research
- Research and identify potential clients (startups, SMEs, enterprises, funded founders, etc.) in target geographies
- Work with internal leadership to define ideal customer profiles for each service line (mobile app development, product engineering, dedicated teams, etc.)
- Build and maintain lead lists using LinkedIn, Apollo, Clutch, other directories, events, and inbound sources
Outreach & Engagement
Run targeted outreach campaigns via LinkedIn, email, and other approved channelsPersonalize first-contact messaging based on client industry, tech stack, and maturity stageFollow up consistently with warm leads and keep them engaged until they’re ready to talk to the sales teamLead Qualification
Do initial discovery to understand the prospect’s need, urgency, budget expectation, and decision processEvaluate if the lead is a realistic fit for Zartek (timeline, budget range, tech stack, scope) before handing offSchedule intro calls / product capability demos with the leadership team and ensure smooth handoverPipeline Management & Reporting
Keep CRM / lead tracker updated with status, next action, and conversation historyShare weekly reports : number of new leads added, outreach sent, positive responses, meetings bookedTrack performance of messaging and suggest improvements to increase reply and conversion ratesCollaboration
Coordinate with marketing to align outbound messaging with current case studies, success stories, and campaignsShare insights from the market (what prospects are asking for, pricing expectations, common objections) so we can adjust positioningWork closely with founders / sales leadership on high-potential accountsQualifications
Minimum 2 years of experience in B2B lead generation / outbound prospecting specifically for an IT services / software development / product engineering companySolid understanding of what we sell : mobile app development, web / app rebuilds, dedicated teams / staff augmentation, MVP builds for startups, etc.Hands-on experience with LinkedIn Sales Navigator or similar tools for prospectingExperience running cold outreach (LinkedIn messages, emails) and driving responsesAbility to qualify a lead on budget, timeline, and seriousness before escalationStrong written communication in English (clear, concise outreach copy that doesn’t sound spammy)Familiarity with maintaining a basic sales pipeline in Excel / Sheets or a CRM