Sr. Digital Advertising Strategist
We are building a high-performance team of digital experts. We are now seeking a Sr. Digital Advertising Strategist to lead our multi-channel advertising efforts, upskill teammates, and drive accountable growth.
- Plan, launch, and optimize campaigns across Meta, Google, TikTok, and other paid channels.
- Develop advanced targeting strategies to optimize efficiency and reach.
- Oversee and scale significant ad budgets with a focus on sustainable ROI and growth.
- Analyze performance deeply, make data-driven recommendations, and present strategic plans to stakeholders.
- Work with cross-functional teams to align paid media to business goals.
- Mentor and coach junior team members, sharing best practices, and developing career plans.
- Stay updated on industry trends, ad tech innovations, and platform changes, implementing proactively in campaigns.
- Prepare clear and organized reports on campaign performance and strategic recommendations.
The ideal candidate will have :
4-6+ years of experience in paid digital advertising.A track record of scaling ad campaigns with mid-to-large budgets and internationally.A solid grasp of Ads Manager, Google Analytics, Conversion Tracking, and Attribution Models.An understanding of the full digital advertising funnel (Awareness, Acquisition, Retention).An analytical mindset, with the ability to turn numbers into winning strategies.Strategic thinking, leadership potential, and the ability to operate autonomously.Excellent written and verbal communication, presentation skills, and stakeholder management.Bonus : Experience with e-commerce, marketing automation tools, or programmatic platforms.