Digital Marketing Strategist

About Nosis

We're a multilingual book and podcast summary app aiming to make global knowledge accessible in native languages like Hindi, Bahasa Indonesia, Thai, and Arabic. Our mission is to empower millions to learn faster and smarter.

Job Overview

We're looking for an experienced Growth Marketing Consultant to help us accelerate user acquisition and retention across iOS and Android. As a key team member, you'll be responsible for designing and executing a comprehensive growth strategy that drives installs, engagement, and revenue.

Main Responsibilities

• App Store Optimization (ASO) : Lead the optimization of our App Store presence, including titles, screenshots, reviews, keywords, and conversion tracking.
• Paid Campaigns : Plan and manage TikTok, Meta, and Google Ads campaigns focused on installs and retention.
• Content Marketing : Develop AI-powered content marketing strategies and ad creatives for Reels, TikTok, and YouTube Shorts.
• Marketing Automation : Build marketing automation funnels for user onboarding, reactivation, and referral loops.
• Performance Improvement : Continuously test and optimize campaign performance through creative testing, audience targeting, and placement optimization.
• Cross-Functional Collaboration : Work closely with product and content teams to ensure alignment between campaigns and feature releases.
• Metrics Tracking : Set up dashboards to track key metrics such as CPI, ROAS, LTV, retention, and organic growth.

Your Qualifications