Associate Director Business Development

Job Title :

Associate Director – Business Development (Large Enterprise - PSU focus)

Skills :

Data Sales, New Logo Acquisition, Consultative Selling, Business Development, GTM, Partner Ecosystem, Market Research

Experience : 12+ Years

Location :

Delhi / NCR (Preferably in Gurugram)

Job Summary :

We are seeking a dynamic and results-driven

Associate Director – Business Development

to lead strategic sales initiatives across large enterprise clients, with a strong focus on

Public Sector (PSUs)

entities. This is a high-impact role for a seasoned professional with a proven track record in

System Integration

and

IT Solutions Sales

, capable of navigating complex procurement environments and influencing senior stakeholders.

Key Responsibilities

Lead Enterprise Sales Strategy :

Drive business development efforts across large enterprise accounts with a focus on government and PSU sectors

Stakeholder Engagement :

Build and nurture trusted relationships with senior bureaucrats, government officials and key decision-makers to influence buying decisions

Tender & Compliance Expertise :

Navigate government procurement processes, tenders, and compliance frameworks with precision and foresight

Partner Ecosystem Management :

Collaborate with OEMs and strategic partners to co-create winning go-to-market strategies and joint value propositions

Market Intelligence :

Provide actionable insights on market trends, competitive landscape, and customer needs to shape business strategy

Bid Management :

Work closely with internal teams to craft compelling proposals, RFP responses, and bid documentation that align with client expectations and compliance norms

Consultative Selling :

Engage with consulting and advisory bodies to identify new opportunities and drive them to closure

Role Competency : Experience :

10–12 years of total sales experience, with at least 5 years in enterprise sales targeting large accounts and PSU clients

Proven Track Record :

Demonstrated success in closing large, complex deals in enterprise and public sector environments

Domain Expertise :

Must have worked in a

System Integration

company with deep exposure to selling

IT solutions to PSUs

Education :

Engineering degree is required; MBA is preferred

Business Knowledge :

Strong understanding of government procurement cycles, tendering processes, and contract management

Network :

Established relationships with senior government officials and key OEMs

Skills :

Exceptional communication, negotiation, and relationship management skills. Strategic thinker with the ability to manage complex sales cycles and influence high-level stakeholders