What do we do : ShopDeck helps e-commerce merchants set up and manage their D2C
storefront "profitably".
Proposition for merchants : D2C selling made as easy as selling on e-com marketplaces.
Why build this
- India's D2C wave has been limited to venture-funded D2C brands today
- The art of selling on your own website is not democratised. There are 500k-1M sellers
who can sell D2C but can at best sell on marketplaces
Philosophically - we feel brand owners should spend most of their time on the productand not on channel optimization
Shopify / Status-quo software solve for work-flow management of storefront but don'tdo enough on "helping" merchants sell well!
Our proposition
We have a software + services proposition for the merchant with the goal of optimising for the
merchant&aposs profitability.Our product is an all-in-one software stack that gives merchants
everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations,
Communication. Our services layer works on top of this software stack to achieve profitability
for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any
D2C Brand As Well
Marketing manager ("top of the funnel")Category manager ("products / merchandising")Product manager ("website / app metrics")Ops manager ("shipping metrics")Our services layer measures metrics across all these buckets to optimise and take appropriate
actions for merchant's profitability.Over time, the goal is to productize our services layer - which
we believe will move the baseline of what merchants expect from a storefront software.
How will this role shape you
If running one business is challenging, imagine enabling the growth of dozens. As the face of
ShopDeck to our merchants, you won't just drive sales — you'll actively shape the future of D2C in
India. This role builds your skills across sales leadership, stakeholder management, performance
coaching, and category ownership.
With rapid growth, a high-performing team, and a mission to empower e-commerce, this is your
opportunity to create impact, drive scale, and grow as a leader.
What You'll Do (Key Responsibilities)
Lead a team of Business Development to achieve seller onboarding and revenue goals.Drive high-quality lead closures through effective strategy, coaching, and directinvolvement.
Deliver compelling product demos and customize pitches to address sellers needs.Monitor team performance via CRM tools, dashboards, and structured review processes.Foster cross-category sellers relationships and ensure long-term engagement.Set and track KPIs, build reporting systems, and deliver accurate forecasts.Collaborate with Product, Marketing, and Ops teams to improve seller experience andconversion.
Stay current on market trends, category insights, and competitor activity.Mentor, train, and grow team members with a focus on ownership, quality, andoutcomes.
Ideal Candidate
Professional Experience
4+ years total experience in sales / business developmentMinimum 2 years in a team leadership or mentoring capacityPrior experience in e-commerce, SaaS, or high-growth startup preferredGraduate / Postgraduate in Business, Marketing, or related fieldsSkills & Mindset
Proven Sales Leadership : Able to coach teams, refine pitches, and close high-impactdeals
Clear Communicator : Fluent in English and Hindi, confident in handling high-stakesconversations
Analytical Operator : Proficient in Excel / Google Sheets, uses data to drivedecision-making
Process-Driven : Builds scalable playbooks and SOPs for merchant acquisition andonboarding
Relationship-First : Builds long-term trust with sellers across verticalsWhat You'll Get
Competitive Pay : Fixed + Performance-based incentives that beat market standardsMedical Insurance : Comprehensive coverage for you and your dependentsCareer Acceleration : Rapid growth path with real ownership and autonomyHigh Impact : Your work directly shapes our business and seller ecosystemMentorship : Learn from senior leaders across product, marketing, and strategyCulture : Fast-paced, mission-led, collaborative workplace where ideas thriveSkills : sales leadership,advance excel,relationship building
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Skills Required
Relationship Building