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Digital Marketing Specialist

OdidorThiruvananthapuram, IN

1 day ago

Job description

We’re looking for a creative and results-driven Digital Marketing Specialist to join our team and play a key role in growing our clients’ online presence.

Responsibilities

Plan, execute, and optimize SEO strategies to improve search visibility and organic traffic.
Manage and monitor Google Ads campaigns (Search, Display, Shopping, YouTube) for maximum ROI.
Create, schedule, and manage social media content across platforms (Facebook, Instagram, , TikTok, etc.).
Develop engaging short-form videos (reels, shorts, stories) to drive brand awareness and engagement.
Analyze performance metrics, prepare reports, and provide actionable insights to improve campaigns.
Stay up-to-date with the latest digital marketing trends, tools, and algorithms .
Collaborate with the design and development teams to ensure consistent brand messaging.

Requirements

2+ years of experience in digital marketing, SEO, and paid advertising .

Proven experience managing Google Ads campaigns with measurable results.

Strong understanding of social media platforms and content strategies.

Hands-on experience with tools such as Google Analytics, Google Ads Manager, Facebook Business Manager, and SEO tools (Ahrefs, SEMrush, etc.) .

Basic skills in video editing for short-form content (Canva, CapCut, Adobe Premiere, or similar).

Strong analytical, communication, and organizational skills.

Self-motivated with the ability to work independently and in a team environment.

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Digital Marketing Specialist • Thiruvananthapuram, IN