Growth Marketing Lead

Growth Marketing Lead (Coach)

Own pipeline from first click to SQL. Lead a high-impact growth team. Shape the engine behind our next stage of revenue.

About Us

Apty is a rapidly scaling SaaS company helping global enterprises accelerate software adoption and digital transformation. With teams across India and the USA we are building an AI-first Digital Adoption Platform that simplifies user experience improves productivity and reduces support overhead. Were on a mission to build a high-performance and people-centric culture that celebrates innovation diversity and growth.

Trusted by millions of users worldwide including Fortune 1000 Companies Apty empowers employees to excel in their roles by promoting engagement and enhancing data hygiene.

Core Appeal

Youll lead a cross-functional pod of growth specialists (Performance Marketing SDR Channel Sales and Marketing Ops) to scale our pipeline from paid outbound and partner sources. Within 90 days youll add ABM and mid-funnel programs to build a modern high-performing growth engine.

This role blends strategy hands-on execution and team leadership ideal for a pipeline-obsessed demand gen leader who thrives on ownership.

Requirements

Key Responsibilities

Pipeline Architecture Stand up repeatable LinkedIn Search retargeting plays; Launch and optimize full-funnel campaigns publish weekly dashboards.

Team Leadership Coach a 4-person pod run growth-sprint rituals remove roadblocks and develop IC skills.

ABM Launch (Month 3) Build tiered account lists intent signals and launch 1 : 1 and 1 : few ad campaigns.

Partner Motion Coordinate channel campaigns with Oracle / Infor allies; co-market webinars & events and run joint webinars and outbound campaigns.

Ops & Attribution Ensure 95 % data accuracy from UTM CRM; own lead scoring routing and attribution logic.

Success Metrics

SQL Target : 47 qualified SQLs per quarter

CPL Benchmark : Under $160 (blended paid channels)

Conversion Goals : 18% MQL to SQL Conversion rate

Partner Contribution : 3 sourced opportunities per quarter

Attribution Accuracy : 95% data integrity across campaigns

Ideal Candidate Profile

Experience : 5-8 yrs full-funnel demand gen in enterprise SaaS (6-12 mo cycles) with managed 3 ICs while remaining close to execution.

Skills : LinkedIn & Google Ads multi-touch attribution CRO HubSpot / SFDC attribution modelling.

Bonus : Youve launched ABM programs worked with channel partners or marketed in the ERP / DAP space.

Mindset : Builder >

maintainer pipeline-obsessed transparent coach.

Benefits

Benefits

An opportunity to work with a fast-growing SaaS company impacting millions of users globally.

A collaborative and inclusive work environment.

Opportunities for professional growth and skill development.

Competitive salary and benefits package .

Required Skills :

Key Responsibilities Pipeline Architecture Stand up repeatable LinkedIn Search retargeting plays; Launch and optimize full-funnel campaigns publish weekly dashboards. Team Leadership Coach a 4-person pod run growth-sprint rituals remove roadblocks and develop IC skills. ABM Launch (Month 3) Build tiered account lists intent signals and launch 1 : 1 and 1 : few ad campaigns. Partner Motion Coordinate channel campaigns with Oracle / Infor allies; co-market webinars & events and run joint webinars and outbound campaigns. Ops & Attribution Ensure 95 % data accuracy from UTM CRM; own lead scoring routing and attribution logic. Success Metrics SQL Target : 47 qualified SQLs per quarter CPL Benchmark : Under $160 (blended paid channels) Conversion Goals : 18% MQL to SQL Conversion rate Partner Contribution : 3 sourced opportunities per quarter Attribution Accuracy : 95% data integrity across campaigns Ideal Candidate Profile Experience : 5-8 yrs full-funnel demand gen in enterprise SaaS (6-12 mo cycles) with managed 3 ICs while remaining close to execution. Skills : LinkedIn & Google Ads multi-touch attribution CRO HubSpot / SFDC attribution modelling. Bonus : Youve launched ABM programs worked with channel partners or marketed in the ERP / DAP space. Mindset : Builder >

maintainer pipeline-obsessed transparent coach.

Key Skills

Administrative Skills,Facilities Management,Biotechnology,Creative Production,Design And Estimation,Architecture

Employment Type : Full Time

Experience : years

Vacancy : 1