Performance and Innovation Lead

We are looking for a senior leader to connect the dots across CRM, platform innovation and marketing analytics. One will build and operate a unified capability hub that delivers measurable marketing impact for 10+ regional markets.

This role is ideal for someone who has risen from innovations & Tech, CRM or performance marketing into strategic leadership and ready to integrate capabilities and lead a multidisciplinary team.

Responsibility will be for unifying Salesforce Marketing Cloud execution, website innovation, and data performance reporting under a single playbook. A Leader at the helm of different teams to translate between business goals, tech constraints, and customer outcomes.

CRM & Salesforce Marketing Cloud Operations

• Oversee Salesforce Marketing Cloud (SFMC) implementation and journey management across 8+ markets.
• Translate campaign briefs into multi-market CRM journeys across Email, WhatsApp, SMS, and push.
• Guide CRM delivery pods : campaign managers, builders, QA, and reporting analysts.
• Ensure CRM journeys meet business objectives (e.g., retention uplift, test drive bookings).
• Troubleshoot delivery issues, QA errors, and stakeholder escalations with speed and accuracy.

Platform Innovation & Digital Experience

Performance Analytics & Integration

Team Leadership & Governance

Skills and Competencies