Email Marketing Specialist

About Growify Digital

Growify Digital is a results-driven digital marketing agency specializing in scaling fashion, lifestyle, and e-commerce brands. We craft data-backed strategies to help businesses grow sustainably and build impactful online experiences.

Role Overview

We are seeking a detail-oriented and creative Email Marketing Specialist to manage and execute email marketing campaigns from strategy to delivery. The ideal candidate will be passionate about customer engagement, have a strong grasp of segmentation and automation, and possess the ability to create campaigns that drive measurable results.

Key Responsibilities

• Campaign Strategy & Execution
• Plan, develop, and execute end-to-end email marketing campaigns aligned with client goals.
• Create engaging email copy and eye-catching templates following brand guidelines.
• List Management & Segmentation
• Build, clean, and segment email lists to ensure high deliverability and engagement rates.
• Implement personalization strategies to improve open and click-through rates.
• Automation & Optimization
• Set up automated workflows (welcome series, abandoned cart, re-engagement, etc.).
• Conduct A / B testing on subject lines, content, and send times to optimize performance.
• Analytics & Reporting
• Monitor key metrics such as deliverability, open rates, CTR, and conversions.
• Generate weekly and monthly reports with actionable insights.
• Compliance & Best Practices
• Ensure all campaigns meet GDPR and other relevant email regulations.
• Stay updated on industry trends, tools, and best practices.

Requirements