Event IP(Lead-Product & Marketing)

Job Title

Lead-Product & Marketing

Function / Department

Response

Job Location

Mumbai

Position Summary & Scope

We are seeking an innovative and strategic thinker to join our team . This role is pivotal in developing and driving the strategic vision for our event intellectual properties (IP) across B2B and B2C segments. The ideal candidate will have 8-10 years of experience in event IP concept and strategy development, with a strong focus on monetization and partnership with sales teams to maximize revenue potential.

About Times Experience

Times Experience is BCCL’s experiential marketing business.

This team works to lead the creation and execution of innovative experiential solutions, including brand IPs, brand solutions, and business conclaves.

To drive a comprehensive revenue strategy for the experiential business, maximize the potential of our existing IPs, design new creative formats, and spearhead new business ventures.

Plays a pivotal role in unlocking the full potential of our experiential marketing business unit by identifying market opportunities and challenges, leveraging new technologies and platforms, and partnering with other functional / business unit heads to generate offerings, solutions, and business models (both B2B and B2C).

Areas of Responsibility (Key Result Areas)

1. Event IP Concept and Strategy Development

• Develop innovative and scalable concepts for event IPs, ensuring alignment with organizational goals and market trends.
• Redesign existing IPs to enhance relevance, revenue, and profitability.
• Collaborate with Brand and Editorial teams to design new, impactful IPs beyond the existing portfolio.

2. Sales Enablement and Monetization

3. Market Analysis and Value Proposition Development

4. Collaboration and Stakeholder Management

Key Skills

Experience

8-10 years of experience in event IP strategy development and marketing, with a strong focus on monetization

Educational Qualifications

B.Com / MBA / Diploma in Events