DVP - Digital Marketing For a renowned NBFC

Roles and Responsibilities

Define a Digital marketing roadmap for the organization as a way forward, including strategic

objectives, and ensure alignment with leadership and stakeholders

Overall operating model to enable translation of the strategy into executable action plans with

measurable business value

o What will we achieve, by when and how?

Own and execute the social media strategy for the company

Partner with both internal and external stakeholders at state and area level to drive acceptance,

support, and adoption

Maintain a view of the competitive landscape and drive best practices around digital experience,

developing new and innovative ways to enhance the digital footprint across the organization

Ensuring that the various marketing platforms can be leveraged for future business

opportunities

Provisioning resources and expertise for digital initiatives across the organization

Required Skills :

Demonstrate strategic agility and leadership skills

Driving cross-functional team towards shared outcomes

Strong understanding of Digital marketing Landscape in BFSI; ability to drive business via organic

route & business partners

Customer focused with track record of managing platforms / products that enhance experiences

Must possess excellent communication and presentation skills, relationship building capabilities,

and proven ability to influence decision-making

Highly motivated, decisive, and result-oriented individual with the flexibility and creativity to

excel in a rapidly growing and changing environment

Strategic leader with complementary attention to detail and execution focus. Ability to work

individually and within a multi-disciplinary team, as well as with external partners and vendors

Education and experience :

• years of equivalent work experience with sound knowledge about Digital marketing

strategies

Management Graduate from a good institute