Global Financial Services - Marketing Coordinator

Location

New Delhi

Job Description

Job title : Global Financial Services - Marketing Coordinator

Location : Gurgaon

Job Description :

The Marketing Coordinator is a crucial member of the Marketing team at L.E.K. Consulting. The team is based in India and provides support to the Financial Services (FS) Practice leadership team.

The successful candidate will join the Gurgaon office and will support the firm&aposs Global FS Practice, focusing primarily on supporting global digital marketing operations (website, email, LinkedIn and other social media.) This role will liaise with FS marketers and sector personnel in the USA and in London.

Note : Candidates must be able to shift their working hours to work until 7 / 8 PM IST so that they can overlap with US business hours for several hours per day. On occasional days shifting hours to work until 11PM IST may be requested.

The Marketing Coordinator will be responsible for digital content development and coordination efforts, to enable the team to implement holistic marketing campaigns for the leadership team. Day-to-day responsibilities will include marketing coordination with a diverse group of stakeholders, executing targeted marketing campaigns, managing the FS presence on LinkedIn, implementing the social media pipeline, and content creation activities including video production, creation of charts, infographics, illustrations, and other content to support client engagement initiatives, coordination of events and webinars, research, and tracking performance measurement and analytics.

The individual in this role will gain exposure to a holistic B2B marketing set-up, at a fast-moving and international company.

The Role Includes, But Is Not Limited To :

• Working with the Marketing Manager, the Global FS Strategy Lead, and senior leadership to support production and delivery of marketing collateral
• Supporting content generation (website publication, social media promotions, blogs, infographics, reports, articles, etc.)
• Developing an effective social media pipeline and ensuring promotions from Global E.K. accounts, ensuring timely social media coverage, reporting, and tracking
• Cross-functional collaboration with the Global design, digital, and CRM teams to produce and deliver marketing materials (design collateral, videos, infographics, mailers, newsletters, etc.)
• End-to-end development and implementation of email campaigns and newsletters on Pardot, LinkedIn or other channels
• Managing and updating contact lists in CRM systems (Salesforce)
• Research and logistics support for webinars and on-ground events remotely, including networking elements for the teams attending the conference and collaborating with conference organizers on promotion elements
• Supporting the leadership team with business and client development activities, personal branding initiatives and any ad-hoc requests
• Developing / updating standard credentials
• Timely campaign performance measurement, analytics, and tracking using both in-house tools and online platforms
• Support overall brand building efforts for E.K. as a key representative of the marketing team at L.E.K. Consulting
• Coordination with the finance team on expense and marketing budget tracking

Role requirements

Benefits And Perks

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Skills Required

Content Development, Salesforce, Digital Marketing, Email Campaigns, Powerpoint, Tableau, Google Analytics, Excel, Crm Systems