SocialPilot Technologies - Senior Marketing Manager

About the Role

• You will build meaningful SaaS products in the Martech space that the customers love.
• You will be part of a highly collaborative group of creative problem solvers with a passion for innovation.
• In this role, you will collaborate with cross-functional product teams, including UX and UI designers, product managers, engineers, customer success managers, and marketing managers.
• This role is full-time, remote in you will do
• Lead the entire marketing of SocialPilot and manage different marketing functions including Performance Marketing, Content Marketing, Partnerships & Alliances, Affiliates, PR, Email Marketing etc.
• Work with Conversion Rate Optimization specialists to identify, plan and execute CRO activities on SocialPilot web properties.
• Handle the responsibility of brand management campaign strategies and ensure all marketing campaigns align with business objectives.
• Developing, executing, and managing digital marketing strategies for SocialPilots target markets Deeply study competition marketing approaches campaigns and integrate these learnings into SocialPilots marketing strategies.
• Define monthly, quarterly and annual marketing plans and ensure all marketing activities are planned and executed as per business plan.
• Define KPIs for team leads / members to provide feedback and training for marketing activities.
• Work closely with the product team for new feature launches and support marketing activities as are you like
• 8+ years of marketing experience, major experience working SaaS companies targeting small and medium sized enterprises Must have solid understanding of Inbound Marketing Expert-level understanding of content marketing and SEO.
• Must understand different formats of content, starting from short-form content (social media posts, web copies, etc.) to long-form content (blogs, articles, e-books, white papers, case studies, etc.)
• Should be able to strategies the 360 degree marketing campaigns and execute it efficiently to reach the target audience from multiple platforms and channels.
• Prior hands on experience working on performance marketing activities Ability to understand the importance of branding and should be able to build strategic campaign around it Must have experience in evaluating team performance based on their KRA / KPI, guide & motivate them to achieve the same Ability to lead a team of 10+ people, mentor them time to time and grow the team eventually Must be able to communicate well and work with cross functional teams

ref : iimjobs.com)