Senior Performance Marketing- D2C

About the job

We’re looking for a Senior Performance Marketing- D2C who can own the entire digital growth engine end-to-end — from campaigns and conversion funnels to customer experience on Shopify. If you’re obsessed with scaling brands online, love solving problems with data, and thrive in fast-paced environments, this role is for you.

Location- Noida, sector-142

Salary- Upto 15 LPA

Roles & Responsibilities :

• Campaign Strategy & Execution : Develop, execute, and optimize digital marketing campaigns across various performance channels including Google , META, AMS, PLA / PCA etc.
• Data Analysis & Reporting : Monitor, track, and report on campaign performance metrics, analyzing data and using insights to adjust and optimize marketing efforts for maximum impact and ROI.
• Budget Management : Oversee marketing budgets, ensuring that campaigns are cost-effective while delivering on KPIs.
• Collaboration : Work closely with cross-functional teams (creative, design, content, and product) to ensure that campaigns are aligned with brand guidelines, user experience, and business objectives.
• Shopify Management : Drive end-to-end ownership of our D2C store — from performance tracking, CRO, A / B testing, to ensuring a seamless shopping experience
• Market Research : Stay ahead of industry trends, competitor performance, and emerging digital marketing technologies to drive innovative performance marketing strategies.
• Customer Segmentation : Leverage data to create targeted audience segments and tailor marketing efforts to specific groups, improving relevance and engagement.

Skills & Qualifications :