Director of Strategic Marketing

Job Title : Marketing Director

Industry : Information Technology (IT)

Location : Trivandrum

Role Overview

We are looking for a dynamic and strategic Marketing Director with strong experience in the IT industry. The ideal candidate will lead overall marketing strategy, brand positioning, demand generation, product marketing, and digital initiatives to support business growth across global markets.

Key Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with business objectives.
• Lead brand management , positioning, and corporate communication initiatives.
• Drive demand generation , digital marketing, SEO / SEM, content strategy, and lead-funnel optimization.
• Oversee product marketing including value propositions, GTM strategy, and competitive analysis.
• Partner with Sales to design campaigns that support revenue and pipeline growth .
• Manage internal and external marketing teams, agencies, and cross-functional stakeholders.
• Track market trends, customer insights, and competitor landscape to refine strategy.
• Ensure consistent brand messaging across all channels and global markets.
• Monitor marketing ROI, analytics, dashboards, and performance metrics.

Candidate Requirements