Social Media Marketing Specialist

Location : Vadodara (Work from Office)

Experience : 2–5 Years

Company : ZeusInfinity Services

Joining time : Immediate joiner

About the Role :

We’re looking for a strategic and creative Senior Social Media Marketing Specialist who can lead campaigns end-to-end across multiple platforms, drive measurable results through performance marketing, and play a pivotal role in brand growth.

The ideal candidate will be responsible for both organic and paid social media marketing , content planning, creative campaign execution, and performance optimization — while managing multiple client accounts.

Key Responsibilities :

• Strategize, plan & execute integrated social media marketing campaigns for multiple clients.
• Develop comprehensive content calendars , ensuring alignment with business goals and campaign strategies.
• Manage end-to-end Meta Ads campaigns (Facebook & Instagram) to achieve strong performance results (leads, traffic, engagement, conversions).
• Plan and execute Ads campaigns — both lead generation and brand awareness.
• Create and manage organic social media campaigns , engagement activities, and community growth strategies.
• Collaborate with creative teams to ideate and deliver compelling content across formats (static, video, stories, reels, carousels, etc.).
• Monitor and analyze performance metrics, optimize campaigns , and prepare insightful reports with actionable recommendations.
• Stay ahead of platform trends, algorithm changes, and leverage new features effectively.
• Lead social media strategy discussions with clients, providing creative and data-driven solutions.
• Ensure high-quality execution across all accounts, adhering to deadlines and objectives.
• Coordinate with internal teams (design, content, SEO, etc.) to ensure campaign alignment and maximum impact.

Requirements :