User Acquisition- Lead

About the role :

Develop and execute a cutting-edge user acquisition strategy aligned with each game's overarching marketing and business objectives

Conceptualize, execute, measure and optimize user acquisition campaigns across multiple platforms, driving to app install and in-app event goals

Foster an environment of constant innovation and experimentation by championing A / B testing, exploring new ad formats, and piloting novel engagement techniques

Provide strategic guidance to enhance audience targeting, segmentation, and retargeting strategies to reach the right demographics

Spearhead the allocation and optimization of budgets for user acquisition campaigns, exercising fiscal prudence while maximizing return on ad spend

Continuously monitor campaign performance, scrutinize budget utilization, and adjust allocations in alignment with performance metrics and strategic imperatives

Manage and execute ASO strategy in sync with the paid media strategy to provide uniform onboarding experience to players

Use analytical tools to measure key performance indicators, track campaign effectiveness, and refine tactics for superior results

Collaborate with internal teams like data analytics, product and technology to design and measure tactical marketing campaigns

Lead a high-performing team responsible for campaign ideation, execution, optimization, and performance analysis

Collaborate with external partners, such as creative agencies, media buying agencies, and platform representatives

Stay abreast of industry trends, technological advancements, and regulatory changes that impact the paid social landscape

Experiment with new ad formats, targeting options, and features offered by social media platforms

Who you are :

Proven experience (8+ years) in developing and executing successful acquisition campaigns

Profound knowledge of ad platforms, advertising technologies, and emerging trends in the paid social media and programmatic landscape

Strong leadership acumen, with a track record of building and managing high-performing teams

Excellent communication and interpersonal skills, capable of engaging with internal teams, external partners, and executive stakeholders

Strategic mindset with the ability to synthesize complex information and drive initiatives aligned with overarching business goals

Technical understanding of MMP (mobile measurement platforms), SKAN, Google sandbox frameworks

Exceptional analytical skills with the ability to interpret data, draw actionable insights, and drive data-informed decisions

Demonstrated negotiation abilities for advertising placements and contracts

A robust portfolio of successful paid social campaigns demonstrating strategic thinking and tangible business impact

Even better if you have…

Experience leading App install paid media strategy in the gaming space

Led creative testing for ads on Ad platforms (Google Ad network, FB ad network, Unity, Ironsource etc), Social platforms (Twitter, Snapchat, and Facebook)

Led creative testing on Stores - Apple Appstore, Google Playstore

Run campaigns that include both brand and performance spend

Expertise in the programmatic space - DSP