Lead UX Strategist

About Snapmint

India’s booming consumer market has over 300 million credit-eligible consumers, yet only 35 million actively use credit cards. At Snapmint, we’re reimagining how credit works—with a product-first approach that puts the consumer experience at the center. Our EMI and Pay Later solutions are designed from the ground up to be intuitive, accessible, and frictionless—enabling millions of Indians to purchase what they need, when they need it, whether it’s fashion, electronics, or daily essentials.

From seamless onboarding to instant approvals and zero-cost EMIs, all our products are engineered to empower users while maintaining transparency and trust. We believe that enduring financial services are built not just on fair terms, but also on products that solve real problems with simplicity and scale.

Founded in 2017, Snapmint is now India’s leading online zero-cost EMI provider. With over 10 million consumers served across 2,500 cities—and doubling year on year—our growth is a direct outcome of building a world-class online product that people love and rely on.

About the role :

We are looking for a Senior UX Designer with 6–8 years of experience to lead product design initiatives across Snapmint’s core lending and checkout journeys. This role offers the exciting opportunity to design intuitive, accessible, and scalable experiences for millions of first-time digital credit users across diverse Indian cities. The ideal candidate is deeply empathetic, analytical, and capable of designing experiences that are simple, inclusive, and scalable. You will work closely with Product, Engineering, Growth, and Research teams to define and deliver world-class user experiences that solve real-world problems in this space.

Responsibilities :

• Lead the design of UX for critical user journeys such as onboarding, checkout, repayment, and post-purchase flows, focusing on simplicity and conversion optimization.
• Conduct and syntheize user research (interviews, usability testing, behavioral analysis) to uncover actionable insights
• Proactively conduct and synthesize comprehensive user research (interviews, usability testing, behavioral analysis, analytics) to uncover actionable insights and define user problems.
• Translate product requirements and customer insights into wireframes, interactive prototypes, and high-fidelity designs.
• Collaborate closely with Product Managers and Engineers from conception to launch, defining solutions that balance critical user needs, ambitious business objectives, and technical feasibility
• Champion inclusive design practices, specifically designing for diverse user personas including first-time digital credit users in Tier II–V cities
• Own, evolve, and advocate for Snapmint’s robust design system, ensuring consistency and efficiency across all platforms and products
• Contribute to the development of experimentation frameworks (A / B testing, user feedback loops)
• Actively contribute to the development and implementation of experimentation frameworks (A / B testing, multivariate testing, user feedback loops) to validate design hypotheses.
• Present and advocate for design decisions backed by data and research
• Clearly present, articulate, and advocate for design decisions, leveraging strong storytelling abilities backed by qualitative research and quantitative data.
• Mentor junior members of the team and contribute to fostering a culture of design excellence and continuous learning across the disciplines.

Qualifications :