Digital Brand Strategist

Company Description

International Institute for Progressive Education

Therapy & Healing - Mental Health, Therapy, Healing - Traumas, Coaching, Mentoring.

www.Kartiknaidu.Com

www.Instagram.Com / kartiknaiduofficial

PLEASE DO NOT APLLY BEFORE READING THE JD THOROUGHLY

Job Description : Social Media & Events Manager (Full-Time, Hybrid – Gurugram) PSYCHOLOGY BACKGROUND PREFERRED

We are seeking a Social Media Manager who can combine creativity, strategy, and execution to strengthen the Kartik Naidu brand and its supporting verticals.

This is a full-time hybrid role (based in Gurugram with partial work-from-home flexibility) that blends social media management, content creation, brand optimization, and event / community coordination . The candidate will primarily lead digital growth and brand storytelling for Kartik Naidu , while also supporting Kaivora Club in community engagement, member onboarding, and event execution.

Key Responsibilities

Social Media & Content (Core Role)

• Ideate, Develop and execute social media content strategies to expand brand presence across Instagram, YouTube, LinkedIn, and other platforms.
• Manage day-to-day content creation : posts, reels, stories, blogs, and video-based storytelling.
• Optimize brand visibility using Social Media Optimization (SMO) and performance analytics.
• Create organic collaborations with youtubers, podcasters, cross branding.
• Ensure brand consistency in voice, aesthetics, and messaging across platforms.
• Update and manage website, YouTube content, and SEO-driven writing.
• Track and report performance metrics, identifying trends and growth opportunities.
• Engage with audiences, build communities, and represent the brand in conversations.

Qualifications & Skills

Work Setup