Branding and Communications Manager

ISP Brand & Communications Manager

Purpose of Role

The main purpose of the role is to drive various marketing initiatives, enhance

school communications and increase overall brand pull to drive admission growth

across the ISP schools in India.

ISP Principles

Begin with our children and students. Our children and students are at the heart

of what we do. Simply, their success is our success. Wellbeing and safety are both

essential for learners and learning. Therefore, we are consistent in identifying

potential safeguarding and Health & Safety issues and acting and following up on

all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace

similarities and differences and promote the well-being of self and others.

Operate effectively. We focus relentlessly on the things that are most important

and will make the most difference. We apply school policies and procedures and

embody the shared ideas of our community.

Are financially responsible. We make financial choices carefully based on the

needs of the children, students and our schools.

Learn continuously. Getting better is what drives us. We positively engage with

personal and professional development and school improvement.

ISP Brand & Communications Manager - Key Responsibilities

• Will be responsible for handling the complete marketing & communication

eco-system of the school and driving the brand messaging through

various online & offline channels.

can help drive admissions for the school.

communication touchpoints.

updates across School Website.

high engagement rate and reach.

generation & management.

rankings.

updates, monthly newsletter, and other parent related communications.

that can be used by marketing teams to support in various stages of

customer buying cycle.

consistency in brand communications.

visitors and existing parents.

prospective parents through offline channels.

branding.

videos over time for marketing.

channels.

Skills, Qualifications And Experience

communication, branding, and marketing.

media handles independently in previous roles.

performance measurement analytics involved.

relations.

designers or agencies to develop creative collaterals.

ISP Commitment to Safeguarding Principles

ISP is committed to safeguarding and promoting the welfare of children and young

people and expects all staff and volunteers to share this commitment.

All post holders are subject to appropriate vetting procedures, including an online

due diligence search, references and satisfactory Criminal Background Checks or

equivalent covering the previous 10 years' employment history.

ISP Commitment to Diversity, Equity, Inclusion, and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring,

developing, and retaining high-performing teammates regardless of gender,

ethnicity, sexual orientation and gender expression, age, disability status,

neurodivergence, socio-economic background or other demographic

characteristics. Candidates who share our vision and principles and are interested

in contributing to the success of ISP through this role are strongly encouraged to apply.

Skills Required

Branding, Digital Marketing, Media Relations, Content Writing