Influencer Marketing Specialist

About Us

Barcode Entertainment

: Strategic Brand Solutions, based in Mumbai, is a leading player in the Indian influencer landscape, collaborating with premium brands and influencers to deliver exceptional results. Now a part of

YKONE

, Barcode is expanding its global reach and redefining the influencer landscape on an international scale. We are committed to making brands not just seen but felt worldwide through forward-thinking strategies and market insights.

Role Overview

We are seeking an

Influencer Marketing Specialist

with

hands-on experience managing bulk influencer campaigns

across diverse brands. This role requires someone who has been the

primary client point of contact

, executed

end-to-end influencer activations

, and is skilled at driving results in a fast-paced

agency environment

You will be responsible for campaign planning, influencer management, execution oversight, and client servicing — ensuring every campaign is delivered with precision, impact, and measurable ROI.

Key Responsibilities

Campaign Strategy & Planning

Design campaign strategies that align with brand objectives, KPIs, and audience insights.

Create and manage structured campaign workflows, timelines, and briefing documents.

Influencer Sourcing & Management

Source, vet, and onboard nano, micro, and macro influencers at scale.

Manage large influencer rosters, ensuring quality, brand fit, and cost efficiency.

Negotiate deliverables, contracts, and budgets to maximize ROI.

Campaign Execution

Drive end-to-end execution for bulk campaigns across multiple categories and platforms.

Brief influencers, align content to brand tone / creative vision, and oversee approvals.

Ensure seamless scheduling, timely content delivery, and compliance with campaign guidelines.

Client & Stakeholder Communication

Act as

primary client POC

throughout the campaign lifecycle.

Present strategies, campaign updates, and reports to clients, addressing queries and feedback promptly.

Collaborate closely with internal teams (strategy, design, paid media, etc.) to deliver integrated solutions.

Reporting & Optimization

Track campaign metrics (reach, engagement, conversions, ROI) using analytics tools.

Prepare detailed post-campaign reports with insights, learnings, and recommendations.

Monitor industry trends, competitor activities, and influencer performance benchmarks.

Required Skills & Qualifications

2–3 years of agency-side experience

in influencer marketing, with proven end-to-end campaign execution.

Demonstrated success in handling

influencer activations

for multiple brands simultaneously.

Strong experience as a

client-facing POC

, with excellent relationship management skills.

In-depth knowledge of influencer tiers (nano to celebrity) and content / engagement trends across platforms (Instagram, YouTube, etc.).

Exceptional negotiation, communication, and multitasking skills.

Highly organized, detail-oriented, and able to thrive in a fast-paced, deadline-driven environment.