Social Media Marketing Intern

Company Description

APTI PLUS Academy for Civil Services has been a premier location for UPSC IAS, WBCS, and OPSC Exam coaching since 2006, with a strong presence in both Kolkata and Bhubaneswar.

Industry & Sector : Education Technology (EdTech) for the Civil Services Sector. We are a mission-driven coaching institute dedicated to helping aspirants across India achieve their dream of a career in public service. We empower our students through high-quality content, expert mentorship, and a supportive online community on the platforms they use most.

About The Opportunity Join our dynamic and fast-paced remote team as a Social Media Marketing Intern and play a key role in our mission. You will gain hands-on experience creating and executing social media campaigns that inform, inspire, and engage thousands of future civil servants. This role is ideal for a creative, mission-driven communicator who is passionate about education and eager to build a strong portfolio in the EdTech space.

Role & Responsibilities

• Support the development and execution of our social media strategy across the platforms where our aspirants are most active : YouTube, Telegram, Instagram, Facebook, and LinkedIn.
• Create and schedule engaging, high-quality content tailored for Civil Services aspirants : informative captions, motivational carousels, short-form videos (Reels / Shorts), insightful stories, and simple visuals using Canva.
• Manage our vibrant online community by monitoring comments and DMs, responding to queries promptly, and fostering a positive and supportive learning environment.
• Use scheduling tools (e.g., Buffer, Hootsuite, Meta Business Suite) to maintain our content calendar and ensure a consistent publishing schedule.
• Track key performance metrics (engagement, reach, follower growth, click-through rates), contribute to weekly reports, and recommend content optimizations based on what resonates with our student community.
• Conduct research on current affairs, exam trends, and competitor strategies to identify content gaps and suggest fresh ideas for posts and videos.

Skills & Qualifications

Must-Have :

Preferred :

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Benefits & Culture Highlights

This role is perfect for a proactive individual who combines creative flair with a passion for education. Apply to help us build an engaging online community, shape the journey of India's future leaders, and gain invaluable experience in the EdTech industry.

Note : This is a paid internship.

Skills : Social Media Marketing, Content Creation, Community Management, YouTube, Telegram, Instagram, EdTech, Copywriting

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