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Social Media Manager

Social Media Manager

ConfidentialSurat, India
30+ days ago
Job description

Job Description : Social Media Manager

Location : Surat / Hybrid

Department : Strategy & Content

Reports To : Strategic Business Head / Agency Director

About Gemius

Gemius is one of India's leading integrated marketing and creative agencies, known for powerful brand storytelling, cutting-edge content production, and data-driven marketing. With a legacy of 10+ years, we work with top brands across industries, delivering strategy, content, design, and campaigns that spark conversations and drive measurable impact.

We're looking for a Social Media Manager who thrives at the intersection of creativity, strategy, and analytics — someone who can not only build digital communities but also make brands trend, convert, and stay ahead of the curve.

Key Roles & Responsibilities Strategy & Planning

  • Develop and execute end-to-end social media strategies aligned with client objectives (brand building, engagement, performance, lead generation).
  • Create quarterly and monthly content calendars across platforms (Instagram, Facebook, LinkedIn, YouTube, X, Pinterest, etc.).
  • Identify trends, cultural moments, and opportunities for real-time content (moment marketing).

Content Creation & Management

  • Ideate and brief the creative team on content formats (static, reels, stories, carousels, blogs, shorts, campaigns).
  • Write and review platform-optimized captions, hooks, and scripts.
  • Ensure all content aligns with brand tonality, voice, and aesthetics.
  • Manage publishing schedules and ensure timely posting across all platforms.

    • Community & Engagement

  • Actively manage online communities — responding to comments, DMs, queries, and fostering engagement.
  • Build influencer marketing strategies : identify, negotiate, and manage collaborations.
  • Spark conversations through contests, polls, Q&As, and interactive features.

    • Analytics & Reporting

  • Track, measure, and analyze performance using analytics tools (Meta Insights, LinkedIn Analytics, YouTube Studio, Google Analytics, third-party tools).
  • Create weekly / monthly reports highlighting performance, learnings, and actionable insights.
  • Optimize strategy based on KPIs and platform algorithm updates.

    • Client & Team Collaboration

  • Work closely with account managers, designers, and copywriters to deliver campaigns.
  • Present strategies, reports, and insights to clients with clarity and confidence.
  • Train and guide junior team members / interns on best practices.

    • Areas of Expertise Required

  • Social Media Strategy & Campaign Planning
  • Content Marketing & Storytelling
  • Paid Social Ads Management (Meta, LinkedIn, YouTube, etc.)
  • Influencer Marketing & Collaborations
  • Analytics & Data Interpretation
  • Trendspotting & Moment Marketing
  • Brand Voice & Community Management

    • Key Performance Indicators (KPIs)

  • Engagement Rate (likes, comments, shares, saves, DMs).
  • Community Growth (follower growth, quality of audience, retention).
  • Content Performance (reach, impressions, virality).
  • Lead Generation / Conversions (where applicable).
  • Response Time (to comments, DMs, queries).
  • Campaign ROI (ad performance, influencer ROI, brand lift).
  • Client Satisfaction (measured via feedback and retention).

    • Skillsets Required Core Skills

  • Strong copywriting and storytelling abilities in English & Hinglish.
  • Understanding of social media algorithms, trends, and content formats.
  • Creative eye for design and aesthetics (ability to brief designers effectively).
  • Data-driven mindset with comfort in interpreting metrics and dashboards.

    • Technical Skills

  • Proficiency with tools like Meta Business Suite, LinkedIn Campaign Manager, YouTube Studio, Google Analytics.
  • Familiarity with scheduling tools (Later, Hootsuite, Buffer, etc.).
  • Knowledge of Canva / Photoshop / video editing (bonus).

    • Soft Skills

  • Excellent communication and presentation skills.
  • Strategic thinking with strong attention to detail.
  • Adaptability and quick decision-making in fast-moving digital landscapes.
  • Leadership ability to guide a team and coordinate with multiple departments.

    • Ideal Candidate Profile

  • 3–5 years of experience in managing social media for brands / agencies.
  • Portfolio of successful campaigns and measurable results.
  • Passionate about digital culture, trends, and storytelling.
  • Proactive, curious, and thrives in a collaborative, high-energy environment.
  • ✨ At Gemius, you'll get to shape the digital face of leading brands, experiment with bold ideas, and be part of a team that's redefining creative excellence.

    • Direct Interview Link : https : / / app.collarup.ai / ai-interviewjobPipelineId=8c939d75-f517-4125-ad06-c8d1d0e4f525

    Skills Required

    Canva, Scheduling Tools, Analytics, community management, social media strategy , influencer marketing, Content Marketing, Google Analytics, Photoshop

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