Director of Enrollment ManagementiLEAD Kolkata • Kolkata, Republic Of India, IN
Director of Enrollment Management
iLEAD Kolkata • Kolkata, Republic Of India, IN
2 days ago
Job descriptionDrive qualified lead-to-application and application-to-enrollment conversion through structured sales processes. Personally oversee key lead segments and monitor team-level sales performance. Ensure high-quality and consistent counselling practices across the team. Lead a team of admissions counsellors and tele-calling executives responsible for engaging and converting thousands of leads. Set performance metrics for counsellors and callers, and manage daily / weekly reviews. Ensure quality control, training, and scripting consistency across all outbound and inbound communications. Oversee the use of CRM systems (Meritto) for lead management, automation, and reporting. Use filters and data analysis to provide teams with targeted lead segments to enhance conversion. Define lead qualification frameworks and implement structured follow-up mechanisms. Use CRM analytics to identify drop-offs, improve follow-ups, and optimize conversions. Track and analyse key metrics across the admissions funnel—lead quality, counsellor productivity, call-to-conversion ratios, etc. Run weekly dashboards and executive-level reporting. Recruit, train, and mentor a high-performing admissions team. Implement ongoing training programs on counselling, product knowledge, and CRM utilisation. Create a culture of accountability, urgency, and excellence. Align with marketing, academic, and outreach teams to ensure messaging consistency and seamless candidate experience. Coordinate with third-party consultants, agencies, and school networks where applicable. Graduate / Postgraduate in Business Administration, Marketing, or related field (Essential) Minimum 12+ years in admissions, education sales, or B2C consultative sales (Essential) Experience in managing counselling teams and medium to large-scale tele-calling operations (Essential) Proven success in driving student enrollment in higher education institutions (Essential) Hands-on experience with CRM systems (Essential) Strong analytical and data interpretation skills (Essential)
Key Responsibilities :
Strategic Leadership & Planning
- Design and implement the annual admissions strategy across UG and PG programs.
- Set enrollment targets and lead planning efforts to achieve them.
- Identify growth opportunities in markets, channels, and partnerships.
Sales Management & Conversion
Counselling & Telecalling Operations
CRM & Funnel Optimization
Data-Driven Strategy
Team Management & Development
Collaboration & Coordination
Candidate Profile
Education
Experience
#Hiring #AdmissionsHead #AdmissionsLeadership #EducationJobs #EdTechJobs #SalesLeadership #AdmissionsManagement #HigherEducation #KolkataJobs #TeamManagement #Counselling #CRM #Meritto #CareerOpportunity #JobOpening #NowHiring #LeadershipRoles #iLEADKolkata
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Director Management • Kolkata, Republic Of India, IN
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