Talent.com
Performance Marketing Lead
Performance Marketing LeadClientCurve • Nashik, Republic Of India, IN
No longer accepting applications
Performance Marketing Lead

Performance Marketing Lead

ClientCurve • Nashik, Republic Of India, IN
6 days ago
Job description

Please Apply only if you qualify : Immediate Joiners only !!!!!

Performance Marketing Lead (US & Canada Markets)

Location : Hyderabad (Work From Office)

Salary : ₹5,00,000 – ₹8,00,000 per annum + performance bonus

Experience Required : 3–10+ years

Industry : Home Services, Marketplace Apps, On-Demand Services, Gig Economy Platforms

About the Role

We are building a fast-scaling home-service booking platform similar to Urban Company, TaskRabbit, and Handy—connecting customers with trusted service professionals.

We are looking for a Performance Marketing Lead who can own paid growth across Google, Meta, YouTube, TikTok, and App Campaigns , specifically for US & Canada markets .

This is a high-impact role where you will directly drive installs, bookings, revenue, and provider acquisition .

Key Responsibilities

1. Paid Advertising & Budget Ownership

  • Plan, execute, and optimize paid campaigns across :
  • Google Ads (Search, Local Services Ads, Display, UAC)
  • Facebook / Instagram Ads
  • YouTube Ads
  • TikTok Ads (for US & Canada audiences)
  • Microsoft Ads
  • Manage monthly budgets efficiently (ROI & CAC-driven).
  • Reduce CAC while increasing booking volume and revenue.

2. App Installs & Booking Funnel Optimization

  • Optimize user acquisition campaigns for :
  • CPI (Cost per Install)
  • CPA / CPB (Cost per Booking)
  • Install → Registration → Booking conversion
  • Work closely with product team to improve landing pages, onboarding screens, and funnel drop-offs.
  • 3. Geographic Targeting & Hyperlocal Campaigns

  • Run city-wise campaigns for :
  • Calgary
  • Albeta
  • British Colombia
  • Vancouver
  • Toronto
  • US metros
  • Execute “hyperlocal ads” based on ZIP codes, community clusters, suburbs, and neighbourhood demand.
  • 4. Service Category Marketing

    Drive campaigns for categories such as :

  • Cleaning
  • Plumbing
  • Handyman
  • HVAC
  • Moving Services
  • Electricians
  • Appliance Repair
  • Beauty-at-home
  • Each category requires separate targeting, creatives, and funnels.

    5. Data, Analytics & Reporting

  • Own performance dashboards using :
  • GA4
  • AppsFlyer / Branch / Adjust
  • Meta & Google reporting
  • Monitor daily metrics (CPA, CPC, CTR, ROAS, LTV, ACoS).
  • Deliver weekly reports with insights, improvements, and experiments.
  • 6. Conversion-Focused Creative Strategy

  • Work with creative teams to develop :
  • Conversion-based ad videos
  • Testimonial ads
  • UGC-style ads
  • Short-format TikTok-style videos
  • Run A / B tests for creatives, copies, CTAs, thumbnails.
  • 7. Provider Acquisition Campaigns (Gig Workers)

    Like Urban Company, TaskRabbit, Handy — run campaigns to onboard :

  • Cleaners
  • Electricians
  • Handyman professionals
  • Movers
  • HVAC technicians
  • Assist in lead generation for service providers in US & Canada.

    8. Experimentation & Growth

  • Conduct experiments across :
  • Lookalike audiences
  • City-wise funnels
  • Category-based messaging
  • Retargeting strategies
  • Implement winning experiments to scale quickly.
  • Key Skills Required

  • Strong experience managing US & Canada ad accounts
  • Hands-on with Google Ads, Meta Ads, YouTube, TikTok
  • Strong understanding of CAC, LTV, ROAS & marketplace economics
  • Experience with on-demand / gig services is a big advantage
  • Strong analytical mindset with ability to read data & make decisions
  • Experience with attribution tools like AppsFlyer / Branch / Adjust
  • Understanding of hyperlocal targeting & ZIP-based ads
  • Knowledge of SEO / ASO (added advantage)
  • Experience in mobile user acquisition for B2C apps
  • What You’ll Own (KPIs)

    🎯 CAC (Customer Acquisition Cost)

    🎯 CPI (Cost per Install)

    🎯 Cost per Booking (CPB)

    🎯 ROAS (Return on Ad Spend)

    🎯 Install → Booking conversion rate

    🎯 Provider acquisition cost

    🎯 City-wise booking growth (Calgary, Vancouver, Toronto, US cities)

    🎯 Repeat user growth via remarketing

    🎯 Reduction in wasted spend

    Who Should Apply

    This role is perfect for someone who has worked in :

  • Home-service apps
  • Marketplace apps
  • Gig economy platforms
  • B2C mobile apps
  • Food delivery, grocery delivery, or logistics apps
  • Agencies managing US / Canada clients
  • If you love growth, data, performance ads, and marketplace scaling , this role is for you.

    Why Join Us

  • High ownership role
  • Build the next big home-service brand in North America
  • Work directly with founders
  • Learn from fast-scaling startup environment
  • Competitive salary + performance bonus
  • Create a job alert for this search

    Performance Marketing • Nashik, Republic Of India, IN

    Related jobs
    Performance Marketing Manager

    Performance Marketing Manager

    Texonica Dynamics • Nashik, IN
    Google Ads, Meta Ads और अन्य प्लेटफॉर्म सहित भुगतान किए गए चैनलों पर परफॉर्मेंस मार्केटिंग रणनीतियाँ विकसित और लागू करना. Google Ads, Meta Ads और Google Analytics जैसे एनालिटिक्स टूल में प्रमाणित वि...Show more
    Last updated: 3 days ago • Promoted
    Marketing Analytics Director

    Marketing Analytics Director

    Ogilvy Quizzine • Nashik, IN
    Marketing Analytics Director (Part-time).Ogilvy is looking for a part-time.Build dashboards, reports, and measurement frameworks. Analyze performance across Google Ads, Meta Ads, SEO / SEM, Email, CRM...Show more
    Last updated: 4 days ago • Promoted
    Analytics Delivery Lead - Publishing & Media

    Analytics Delivery Lead - Publishing & Media

    EXL • Nashik, IN
    Act as a domain expert for news publishing clients, advising on data-driven strategies across editorial planning, newsroom automation, and audience analytics. Lead delivery of AI / ML projects includi...Show more
    Last updated: 30+ days ago • Promoted
    Performance Marketing

    Performance Marketing

    Baheri Media • Nashik, IN
    Their 360° marketing solutions are tailored to meet the specific needs of B2B and B2C business models, offering services from display advertising to SEO, paid media, and online reputation managemen...Show more
    Last updated: 16 hours ago • Promoted • New!
    Performance Marketing Manager

    Performance Marketing Manager

    WPP Media Worldwide • Nashik, IN
    Every influential brand is built on more than ambition — it is built on intention.We craft strategies that respect the intelligence of consumers, honor the vision of our clients, and balance perfor...Show more
    Last updated: 4 days ago • Promoted
    Performance Marketing Expert– Google Ads (PPC)

    Performance Marketing Expert– Google Ads (PPC)

    Stealth Digital • Nashik, IN
    We are looking for an experienced and strategic Performance Marketing expert who specializes in Google / Meta Paid campaigns. The ideal candidate will have a minimum of 3 years of hands-on experience ...Show more
    Last updated: less than 1 hour ago • Promoted • New!
    Performance Marketing Manager

    Performance Marketing Manager

    Scratchpad.inc • Nashik, IN
    This role is all about driving measurable growth through data-led decisions, sharp execution, and close collaboration with creative and tech teams. You’ll own performance outcomes end-to-end from st...Show more
    Last updated: less than 1 hour ago • Promoted • New!
    Performance Marketing Director

    Performance Marketing Director

    Canonical Company • Nashik, IN
    Performance Marketing Director (Part-Time).Canonical is looking for a Part-Time Performance Marketing Director, a data-driven leader who can scale digital acquisition across multi-channel ecosystem...Show more
    Last updated: 4 days ago • Promoted
    Manager - Performance Marketing

    Manager - Performance Marketing

    Emeritus • Nashik, IN
    Performance Marketing (Global Business).Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governme...Show more
    Last updated: 30+ days ago • Promoted
    Performance Specialist

    Performance Specialist

    Genisys Group • Nashik, IN
    Key Requirement for the Position.Experience : 2+ years in managing paid search campaigns on Google Ads and / or Microsoft Ads. Certifications : Google Ads Certification required; Microsoft Ads Accredita...Show more
    Last updated: 4 days ago • Promoted
    Performance Marketing Executive (Google Ads)

    Performance Marketing Executive (Google Ads)

    hotsourced • Nashik, IN
    We’re a performance marketing agency that helps brands grow profitably through paid media.Our approach is lean, transparent, and channel-agnostic—focusing on what moves the needle for our clients.W...Show more
    Last updated: 7 days ago • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    NoBroker.com • Nashik, IN
    India’s first Proptech unicorn, revolutionizes the real estate market by eliminating brokers and enabling property owners and tenants / buyers to connect directly. Founded in 2014 by IIT and IIM alumn...Show more
    Last updated: 6 hours ago • Promoted • New!
    Marketing Lead

    Marketing Lead

    Shipday • Nashik, IN
    At Shipday, we’re all about empowering local businesses to compete in the fast-paced world of delivery.Our mission is simple : to make cost-effective local delivery options accessible to small merch...Show more
    Last updated: 4 days ago • Promoted
    Executive - Performance Marketing & Ecommerce Management

    Executive - Performance Marketing & Ecommerce Management

    Singhal Industries Pvt Ltd • Nashik, IN
    Singhal Industries Private Limited (India) is hiring Executive - Performance Marketing & Ecommerce Management.Our website link - https : / / www. Work place type - Remote / Onsite (As per requirement).R...Show more
    Last updated: 1 day ago • Promoted
    Performance Marketing Expert

    Performance Marketing Expert

    Social Saga • Nashik, IN
    We are looking for a sharp, analytical, and results-oriented Performance Marketing Executive to join our team.Your primary mission will be to plan, execute, and optimize paid campaigns across Googl...Show more
    Last updated: less than 1 hour ago • Promoted • New!
    Growth Marketing Lead (Founding Team)

    Growth Marketing Lead (Founding Team)

    Fuzen.io • Nashik, Maharashtra, India
    Fuzen is on a mission to democratize custom software for Small and Medium-sized Businesses (SMEs).We've built a mature tech platform with AI agents that allow businesses to get customized, ready-to...Show more
    Last updated: 13 days ago • Promoted
    Head of Growth and Performance Marketing

    Head of Growth and Performance Marketing

    GrowthMind TML Partners • Nashik, IN
    Head of Growth and Performance Marketing – Google Ads – TikTok (Meta).TML Partners is seeking an experienced Head of Growth and Performance Marketing to lead our multi-channel acquisition and scale...Show more
    Last updated: 1 day ago • Promoted
    Performance Marketing Manager

    Performance Marketing Manager

    Tailorworks Private Limited • Nashik, IN
    Tailorworks Company is a luxury bespoke fashion house, formerly known as Darzi On Call.Since 2015, we have specialized in premium and luxury fashion for discerning clients across India and globally...Show more
    Last updated: less than 1 hour ago • Promoted • New!