Product Manager - Esports & Rewards (THRYL by Glazer Games)
Employer : Glazer Labs Pvt. Ltd. (brand : THRYL by Glazer Games )
Location : Surat, Gujarat
Reports to : Head of Product (dotted-line to Growth & Monetization)
About THRYL
THRYL is India’s social-gaming & esports super-app for Gen-Z—2,000+ casual games, creator-led tournaments, live streaming, and ethical rewards (no money-gaming). We are building a safe, compliant, and insanely fun competitive layer at national scale.
Role Overview
Own the product roadmap for Competitive Play (tournaments) and the Rewards Economy . You will ship smooth player & organizer flows, fair-play systems, and a rewarding non-cash economy (quests, streaks, redemptions) that lifts activation, participation, retention, and ARPDAU / LTV —without compromising user trust or compliance.
You’ll Own (Product Pillars)
Tournament Experience : discovery, eligibility, registration, lobbies, seeding / brackets, match result capture, leaderboards, highlights, notifications.Organizer Tools : event creation, rulesets, formats, scoring, dispute resolution, audit trails, analytics.Fair Play & Safety : anti-cheat, reporting flows, moderation tooling, KYC where applicable; policy-aligned prize mechanics.Rewards & Progression : quests, streaks, badges, event-linked rewards, marketplace / redemptions; sources / sinks balancing.Monetization Surfaces : compliant placements for rewarded ads / offerwall; sponsored quests with brand safety.Key Responsibilities
Strategy & OKRs : Translate company goals (DAU / MAU, participation, watch time, LTV / CAC) into a focused roadmap for Tournaments & Rewards.Discovery : Run player / creator / organizer research, analyze cohorts & funnels, benchmark competitors; define crisp problem statements.Specs & Delivery : Write PRDs (flows, edge cases, metrics, risks), groom backlog, drive sprints with Eng / Design; ship on quality.Experiments : Design A / Bs and holdouts across signup, FTUE prompts, reward pacing, and redemption UX.Economy Design : Model reward sources / sinks, scarcity, cooldowns, and redemption pricing; protect margin and user sentiment.Governance & Policy : Ensure features comply with app-store rules and India’s online-gaming norms (no gambling / fantasy / money-gaming).Analytics : Define events, dashboards, and success metrics; partner with Data for reads and forecasts.Cross-Functional GTM : Coordinate with Esports / Broadcast for event calendars, Growth / SMM for launches, Monetization for ads / offerwall, CX / Trust for policies.Success Metrics (owned / co-owned)
Activation & Participation : install→registration→check-in→match-played rate ↑; tournaments per active user ↑.Completion & Satisfaction : bracket completion %, dispute resolution TAT ↓, organizer / player NPS ↑.Engagement : D1 / D7 / D30 retention ↑; sessions, watch time during events, social actions per event ↑.Rewards Health : quest / streak completion rate ↑; redemption rate at target; economy balance (no inflation), margin ≥ goal.Quality : crash-free %, ANR %, P95 action latency ↓; defects escaped ↓; policy violations = 0.Delivery : roadmap hit rate; experiment velocity; time-to-decision on test reads.Candidate Profile
Must-Haves
4–8 years as a PM in consumer apps / gaming / media, with shipped features in competitive play, creator tools, or in-app economies .Demonstrated impact on activation / retention / participation with strong analytics & experiment design.Excellent PRD writing, edge-case thinking, and stakeholder alignment in fast cycles.Technical fluency (APIs / SDKs, eventing / analytics, latency / perf basics).Nice-to-Haves
Esports / tournament formats, brackets, anti-cheat / report flows, or organizer portals.Virtual economy / rewards design experience (sources / sinks, pricing, scarcity).Live / video familiarity (stream start success, chat / mod tools).Understanding of India’s online-gaming compliance environment.Tools You’ll Use
Jira / Notion
FigmaFirebase / GA4 / Amplitude / MixpanelLooker / Looker StudioAppsFlyer / UTMsBigQuery / SQL (nice)Confluence / SlidesCX tools (Zendesk / Intercom)30–60–90 Day Plan
30 Days
Audit tournament funnels, organizer pain points, and rewards economy; publish Metrics Dictionary & top gaps.Lock Q OKRs ; draft “Tournaments v2” and “Rewards v2” problem statements with success criteria.60 Days
Ship 2–3 improvements (e.g., streamlined registration / check-in, dispute flow v1, quest pacing tweaks).Launch first A / B tests (FTUE tournament prompt, streak nudge, redemption UX); stand up organizer dashboard MVP.90 Days
Release Tournaments v2 (bracket reliability + result capture polish) or Rewards v2 (quests / streaks + marketplace curation).Show sustained lifts in participation and D7 / D30, with a public-facing changelog and internal playbook.Lock next-quarter roadmap with validated bets and estimates.Collaboration Map
Engineering : feature delivery, SDK hygiene, performance, reliability.Design / UX : flows, IA, accessibility, empty-state education.Esports / Broadcast : event formats, schedules, on-day ops.Monetization / Economy : rewarded surfaces, sponsored quests, margin.Growth / SMM : GTM, notifications, creator tie-ins.Data : instrumentation, dashboards, test reads, forecasting.CX / Trust & Safety / Legal : policy, moderation, T&Cs, dispute handling.What We Offer
End-to-end ownership of the competitive & rewards backbone of a fast-scaling gaming & esports platform.A high-autonomy, experiment-driven culture where your work ships weekly and moves core KPIs.Rapid growth, creator / esports exposure, and performance-linked upside.How to Apply : Send your CV, 2 PRDs or case studies (redacted OK) with metrics, and a one-page 30-day plan to improve tournament participation and reward redemption UX at THRYL.
Email :Subject : Application for Product Manager - Esports & Rewards - (Full Name)