Performance Growth Marketer

Infinite Labs Digitalkolkata, India

1 day ago

Job description

About Infinite Labs Digital

Infinite Labs is a forward-thinking agency specializing in AI-powered marketing, working with brands in supplements, healthcare, real estate, and professional services to achieve measurable growth.

At InfiniteLabsDigital, we specialize in delivering results-driven digital marketing strategies to help businesses scale. Our team focuses on innovative approaches to drive traffic, generate leads, and enhance brand visibility for our clients across diverse industries including supplement brands, medical practices, real estate agencies, and professional services firms.

We are seeking a skilled PPC Ads Specialist | Performance Marketer with expertise in Google Ads, Facebook / Meta, and TikTok to join our growing team.

What Makes This Role Unique

Diverse Industry Exposure : Work with supplement brands, medical practices, real estate agencies, and professional service providers—no two campaigns are alike
AI-Powered Marketing Integration : Collaborate on cutting-edge strategies that integrate traditional PPC with AI automation and Generative Engine Optimization (GEO)
Emerging Platforms & Innovation : Stay ahead of the curve with exposure to AI search platforms (ChatGPT, Claude) alongside traditional paid media
Small Agency Autonomy : Direct client impact with more ownership and creative freedom than you'd find at larger agencies
Cross-Functional Collaboration : Work alongside our automation and AI teams to create truly integrated marketing campaigns

Role & Responsibilities

Manage, create, and optimize PPC campaigns across Google Ads, Facebook / Meta, and TikTok platforms

Develop targeted ad strategies, focusing on driving conversions and improving ROI across both e-commerce and lead generation funnels

Create engaging ad copy and strategically manage keyword targeting to reach desired audiences

Conduct in-depth campaign performance analysis, offering actionable insights and reporting on metrics such as CTR, CPC, conversion rates, and ROAS

Lead A / B testing and continually optimize campaigns to improve results

Stay informed on industry trends, platform policy changes, and emerging technologies to ensure best practices are implemented

Work closely with the creative and automation teams to develop compelling ad creatives aligned with marketing goals

Manage client communication and provide regular performance reports with strategic recommendations

Required Skills & Qualifications

Core Experience :

5+ years of proven experience managing PPC campaigns on Google Ads, Facebook / Meta, and TikTok

In-depth knowledge of Google Ads Manager, Facebook Business Manager, and TikTok Ads Manager

Strong skills in keyword research, campaign structure, and optimization

Budget & Performance :

Demonstrated experience managing monthly ad budgets ranging from $10,000 to $100,000+

Track record of improving ROAS and driving measurable business results

Experience with both e-commerce campaigns (Shopify, WooCommerce) and lead generation funnels (forms, calls, appointments)

Industry-Specific :

Familiarity with supplement / healthcare advertising compliance (FDA, FTC guidelines, platform restrictions) is highly preferred

Experience with HIPAA-compliant marketing for healthcare clients is a plus

Understanding of local service ads and geo-targeting for real estate / professional services

Technical Proficiency :

Experience with CRM and attribution platforms (HubSpot, Salesforce, GoHighLevel, or similar)

Proficiency with Google Analytics (GA4), Google Tag Manager, and Meta Pixel implementation

Familiarity with conversion API tracking and server-side tracking

Experience with A / B testing, ad creative optimization, and audience segmentation

Soft Skills :

Excellent communication and collaboration skills, particularly in a remote work environment

Highly organized and able to prioritize multiple client accounts effectively

Data-driven decision maker with the ability to translate metrics into strategic insights

Self-motivated and comfortable working independently

How to Apply

If you meet the qualifications and are interested in this opportunity, please submit your application through LinkedIn or contact us directly. ( )

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Performance Marketer • kolkata, India

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