Talent.com
This job offer is not available in your country.
▷ Apply in 3 Minutes! Director- Lifecycle Marketing

▷ Apply in 3 Minutes! Director- Lifecycle Marketing

RateGainIndia
5 hours ago
Job description

About RateGain

RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.

RateGain today is one of the world’s largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business.

The Mission :

The Director of Lifecycle Marketing will be responsible for designing and executing end-to-end customer engagement strategies to drive acquisition, adoption, retention, and expansion for RateGain’s SaaS products, including UNO and RevAI. This leader will establish and scale a lifecycle marketing function, integrating ABM, intent data, cross-sell, and product education to accelerate revenue growth and customer value realization.

Key Responsibilities :

Customer Journey Optimization

  • Build and continuously refine multi-touch customer journeys (acquisition → retention → expansion) to ensure seamless and personalized engagement at every stage.
  • Leverage customer intent data, behavioral signals, and segmentation to deliver relevant, timely experiences.

Analytics & Measurement

  • Define lifecycle marketing KPIs and dashboards, working closely with Revenue Operations to track pipeline contribution, customer health, and expansion metrics.
  • Regularly analyze campaign performance, A / B test engagement strategies, and apply insights to drive continuous improvement.
  • Cross-Functional Collaboration

  • Partner with Sales, Customer Success, and Product Marketing teams to align lifecycle campaigns with go-to-market priorities.
  • Ensure ABM and lifecycle marketing efforts are integrated with global demand generation and field marketing strategies.
  • Technology & Automation

  • Own the lifecycle marketing tech stack (e.g., HubSpot, Marketo, Gainsight, Demandbase, or similar platforms) ensuring scalable automation of campaigns and reporting.
  • Evaluate new tools and technologies to enhance personalization, engagement tracking, and ABM effectiveness.
  • Voice of Customer & Feedback Loop

  • Use insights from lifecycle campaigns, NPS, and customer health surveys to inform product marketing and product management teams.
  • Champion customer advocacy programs, driving case studies, testimonials, and referral initiatives.
  • Scalable Playbooks & Best Practices

  • Build repeatable campaign frameworks and playbooks for ABM, onboarding, adoption, and expansion that can scale across multiple RateGain products.
  • Mentor team members and build organizational knowledge in lifecycle marketing excellence.
  • Functional KPIs :

  • ABM Engagement – ≥ 40–50% engagement rate in target ABM accounts
  • Customer Education Participation – ≥ 70% of accounts engaged in education programs
  • Product Usage & Engagement – +30% YoY increase in active usage / engagement score
  • Journey Monitoring – 100% of engagement journeys reviewed & updated quarterly
  • Automated Lifecycle Engagement – ≥ 70% of customers engaged through automated multi-touch lifecycle campaigns (onboarding, adoption, retention, expansion)
  • Strategic KPIs :

  • Pipeline Impact from ABM – ≥ 20% of enterprise pipeline contribution influenced by ABM programs
  • New pipeline contributing to 10–15% from cross-sell / upsell campaigns
  • Product Feature Adoption – ≥ 50% of new feature adoption within 6 months of launch
  • Key Competencies :

  • Strategic Leadership – Creates a vision for lifecycle marketing, aligns it with business goals, and inspires teams to deliver.
  • Customer-Centric Orientation – Focused on delivering value that drives adoption, retention, and NRR growth.
  • Lifecycle & ABM Expertise – Strong understanding of B2B SaaS lifecycle marketing, ABM frameworks, intent signal activation, and cross-sell design.
  • Analytical & Data-Driven – Uses data and SaaS growth metrics (NRR, churn, CLV, pipeline) to design and optimize campaigns.
  • Collaboration & Influence – Builds trust and alignment with Sales, Customer Success, Product Marketing, and RevOps.
  • Results Orientation – Relentlessly focused on measurable outcomes and impact on revenue.
  • Adaptability & Innovation – Thrives in fast-paced, scaling environments; creates new approaches and processes.
  • Education & Work Experience :

  • 8–12 years of experience in B2B SaaS marketing, with emphasis on lifecycle / retention, ABM, and customer engagement.
  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field (mandatory)
  • MBA or Master’s degree in Marketing, Business Strategy, or Digital / Customer Analytics (preferred, not mandatory)
  • Proven track record of building lifecycle marketing strategies that directly impacted pipeline,adoption, retention, and expansion.
  • Hands-on expertise with ABM tools (e.g., 6Sense, Demandbase, Terminus), marketing automation (Marketo, HubSpot, Eloqua), and analytics / CDP tools (Gainsight, Amplitude, Mixpanel).
  • Experience in travel tech, hospitality SaaS, or adjacent enterprise SaaS industries preferred.
  • Equal Opportunity Employer

    We are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

    Create a job alert for this search

    Marketing Director • India

    Related jobs
    Director - Cardiometabolic Health BU, Marketing

    Director - Cardiometabolic Health BU, Marketing

    Eli LillyIN
    At Lilly, we unite caring with discovery to make life better for people around the world.We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work...Show moreLast updated: 3 days ago
    • Promoted
    Lead Performance Marketing

    Lead Performance Marketing

    Saras AI InstituteNagpur, IN
    We’re hiring a performance marketer to lead a team of creatives and GTM associates, to grow course enrollments and build scalable demand funnels for short AI courses and degree pathways.Title signa...Show moreLast updated: 1 day ago
    • Promoted
    • New!
    ▷ Apply in 3 Minutes! Senior Marketing Manager

    ▷ Apply in 3 Minutes! Senior Marketing Manager

    Forsys IncIndia
    Lead-to-Revenue transformation, combining strategy, technology, and business transformation to drive growth.With a team of over 500 professionals spread across the US, India, UK, Colombia, and Braz...Show moreLast updated: 5 hours ago
    • Promoted
    • New!
    3 Days Left! Marketing Director

    3 Days Left! Marketing Director

    Z47 Portfolio CompanyIndia
    Director – Marketing (B2B SaaS).Please apply only if you are open for Chennai location.We are looking for a Director – Marketing to lead the marketing charter for our B2B SaaS portfolio company.Thi...Show moreLast updated: 5 hours ago
    • Promoted
    • New!
    Digital Marketing Manager (3 Days Left)

    Digital Marketing Manager (3 Days Left)

    KFin Technologies Ltd.India
    A Digital Marketing Lead at KFintech leads the strategic planning and execution of all digital marketing initiatives to drive business growth, brand reputation, and investor engagement across digit...Show moreLast updated: 5 hours ago
    • Promoted
    Director, Paid Media & SEO

    Director, Paid Media & SEO

    Wildish & CoNagpur, IN
    You will drive our full-funnel digital strategy for both paid media and SEO with a focus on acquisition, conversion, and retention. In addition to working with internal cross-functional teams, you w...Show moreLast updated: 11 days ago
    • Promoted
    • New!
    ▷ Apply in 3 Minutes! Marketing Manager

    ▷ Apply in 3 Minutes! Marketing Manager

    Capital Bolts & HardwaresIndia
    Are you ready to lead the launch of a revolutionary portal for one of the industry's most respected pioneers? CBH Brand Fasteners is seeking an experienced, high-energy Marketing Manager to drive o...Show moreLast updated: 5 hours ago
    • Promoted
    • New!
    3 Days Left! Influencer Marketing Manager

    3 Days Left! Influencer Marketing Manager

    VidUnitIndia
    Manager – Influencer Marketing & Partnerships.We are seeking a highly driven and experienced Influencer Marketer to lead and scale our influencer marketing initiatives across multiple platforms inc...Show moreLast updated: 5 hours ago
    • Promoted
    • New!
    ▷ Apply in 3 Minutes : Senior Manager Performance marketing

    ▷ Apply in 3 Minutes : Senior Manager Performance marketing

    HealthifyIndia
    At HealthifyMe, performance marketing is a key growth driver, enabling us to reach millions on their health and wellness journey. As a Senior Manager - Performance Marketing, you will lead strategy,...Show moreLast updated: 5 hours ago
    • Promoted
    Director - Demand Generation

    Director - Demand Generation

    Intuitive.CloudNagpur, IN
    With the reputation of being a.Digital Transformation challenges across following Intuitive Superpowers : .Application & Database Modernization. Platform Engineering (IaC / EaC, DevSecOps & SRE).Cloud N...Show moreLast updated: 24 days ago
    • Promoted
    • New!
    ▷ 3 Days Left! Marketing Manager

    ▷ 3 Days Left! Marketing Manager

    Soulfuel IndiaIndia
    Soulfuel is dedicated to guided wellness and sustained transformation with over 15 years of experience in treating chronic lifestyle conditions and gut health. We customize digestive health and weig...Show moreLast updated: 5 hours ago
    • Promoted
    Campaign Director

    Campaign Director

    Together GroupIndia, India
    Campaign Director – Together Group.Every campaign has moving parts.But the best campaigns? They feel seamless — like strategy, creativity, and execution are all speaking the same language.Not someo...Show moreLast updated: 14 days ago
    • Promoted
    Digital Advertising Director

    Digital Advertising Director

    Invisible MotionNagpur, IN
    Digital Advertising Director – Invisible Motion.At Invisible Motion, ads are not just campaigns.They are engines of growth, stories shaped by data, and bridges between brands and people.Someone who...Show moreLast updated: 11 days ago
    REP44866041488 - Lifecycle Marketing Manager

    REP44866041488 - Lifecycle Marketing Manager

    Activate TalentIN
    Remote
    Quick Apply
    Job Title : Lifecycle Marketing Manager.Employment Type : Full-time; Remote.We’re seeking a highly experienced Lifecycle Marketing Manager to lead and optimize our sophisticated email and CRM ecosyst...Show moreLast updated: 6 days ago
    • Promoted
    • New!
    ▷ (Apply in 3 Minutes) Head of Growth Marketing

    ▷ (Apply in 3 Minutes) Head of Growth Marketing

    TitanIndia
    At Titan, we’re empowering entrepreneurs, innovators, and small businesses with software that helps them grow.Built by a team that is passionate about creating lasting value, our products include T...Show moreLast updated: 5 hours ago
    • Promoted
    Director- Lifecycle Marketing

    Director- Lifecycle Marketing

    RateGainIndia
    About RateGain RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 3,200+ customers and 700+ partners in 100+ countries...Show moreLast updated: 14 days ago
    • Promoted
    • New!
    ▷ (3 Days Left) Manager – Partner / Channel Marketing

    ▷ (3 Days Left) Manager – Partner / Channel Marketing

    MphasisIndia
    Job Title - Manager – Partner / Channel Marketing.Group / Department - Global Marketing Department.The Partner Marketing Manager is responsible for developing and executing marketing strategies that dr...Show moreLast updated: 5 hours ago
    • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    OLGA LLCNagpur, IN
    We are seeking a Performance Marketing Lead who can transform paid media investments into sustainable business outcomes.This is a leadership role for someone who can balance big-picture strategy wi...Show moreLast updated: 22 days ago