Programmatic Buying

We are looking for Account Manager / Group Head for Programmatic Buying - Mumbai / Bangalore / Gurgaon Location

Relevant Experience : 2 to 8 Years

Roles & Responsibilities

Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.

Experience of managing App Campaigns on DV360 while optimizing for reach / install / conversion. Also having experience of linking App Analytics platform to DV360

Creating different ad tags / floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions

Collaborating with other internal teams to get implementation of tracking mechanism completed

Perform client account management responsibilities associated with display / TrueView / video / search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform

Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies

Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives

Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals

Generating relevant reports at three stages of the campaign – Before, During and After Campaign Auditing the advertising account and find gaps in existing structure and targeting

Plan, execute and manage Programmatic Campaigns

Understand Performance across Digital

Preferably worked on Performance based campaigns

Primary Skill (Mandatory Skill)

Programmatic Buying (Intermediate)

Experience working on DV 360

DV 360 Certified

Secondary Skill

Google Campaign Manager (Intermediate)

Marketing