Paid Media Planner

Company Description

Hikaya is a partnerships and media solutions agency dedicated to collaborating with brands and creative partners to amplify their stories through diverse paid media campaigns, including OOH, radio, print, influencer, and digital media. The agency specializes in building meaningful and cross-functional partnerships, working with agencies and brands to deliver impactful media strategies.

Role Description

This is a full-time remote role for a Media Planner for our operations in India, managing the portfolio of our Indian clients. The Media Planner will be responsible for developing and executing media strategies, conducting detailed media planning, analyzing campaign performance, and optimizing media plans to meet client goals. The role also includes collaborating with team members, managing client communications, and staying updated on new media trends to create innovative solutions.

What You’ll Do

• Develop digital media plans across Meta, Google, and DV360.
• Set up, manage, and optimise campaigns end-to-end.
• Analyse performance data and provide clear, actionable insights.
• Align with creative and account teams to ensure targeting and messaging are on point.
• Produce daily, weekly and monthly reports with meaningful takeaways.
• Stay updated on platform changes, new formats, and industry trends.
• Contribute to improving internal processes and best practices.

What You Should Bring

What We Offer

Qualifications