Senior Growth Marketing (eComm)

Senior Growth Marketing (E-Commerce) | Bengaluru (in-office) | Full-time

We’re building the demand engine for  3M+ Kirana retailers .

You’ll  own orders & GMV :   channel user intent across segments and surfaces , decide  what shows where & when  on-app, prove what converts, and scale it—weekly, repeatably, profitably. This is a  business seat  with real P&L impact, not a campaign-ops role.

What you’ll lead

• On-app Merchandising :  Control home / category / search / cart placements and ranking rules / slots (in partnership with Product). Build seasonal, regional, and cohort playbooks.
• Intent → Conversion :  Orchestrate traffic to  high-intent entry points ; fix friction with Product / Ops so demand actually lands.
• Habit Loops & Cohorts :  Identify first-order heroes and repeat drivers; design MOV & repeat nudges to keep cohorts healthy.
• Surface Experiments (“poppers” etc.) :  Systematically test placements, copy, and triggers with holdouts; scale only what clears  payback / CM .
• Offers with Economics :  Run cart thresholds, bundles, trials / sampling and recovery plays within guardrails;  influence  assortment / pricing via market intel.
• Structured, end-to-end growth :  Weekly cadence—diagnose → opportunity size → test → readout → scale. Clean dashboards that make decisions obvious.

Team & scope

Lead a  growth pod  (CRM specialist, growth analyst, Calling TL) with tight partnerships across  Product, Category, Ops, Design . Teams execute— you own outcomes .

What will make you effective here

KPIs you’ll live on

Orders, GTV, Conversion%, Repeat%, AOV, cohort retention (M1 / M3),   incremental lift vs control, promo ROI / payback, opt-out rate, fill rate, confirmation SLA, recovery orders