Copywriter (Ads/ PDPs; D2C Skincare startup)PeopleGene • Kanpur, Uttar Pradesh, India
Copywriter (Ads / PDPs; D2C Skincare startup)
PeopleGene • Kanpur, Uttar Pradesh, India
13 hours ago
Job descriptionCollaborate closely with designers, marketers, and product teams to develop integrated Craft persuasive product storytelling and benefit-led messaging tailored for e-commerce. Develop and maintain a consistent brand tone and voice across all modes of customer outreach. Write SEO-optimized blog content for both on-page and off-page SEO efforts. Analyze performance of copy (e.g., CTRs, conversions) and iterate based on real data. Stay updated with digital trends, consumer behavior, and competitor messaging in the D2C 3–6 years of proven copywriting experience with a D2C brand or digital agency serving D2C clients. Strong understanding of consumer psychology and the nuances of direct response copywriting. A strong portfolio showcasing work across digital ad campaigns, product pages, website content, and SEO blogs. Proficiency in writing SEO-friendly long-form content, including blog posts and articles. Ability to simplify complex ideas into clear, compelling messaging. Attention to detail with excellent grammar, syntax, and editing skills. Self-starter attitude with the ability to juggle multiple projects and meet tight deadlines. Familiarity with tools like Google Analytics, Semrush / Ahrefs, SurferSEO, or similar is a plus. Experience with email marketing and retention marketing. Understanding of conversion rate optimization (CRO) best practices. A passion for branding, storytelling, and user experience.
About the role :
- Write compelling, on-brand copy for Meta ads, Google ads, emailers, landing pages, product
detail pages (PDPs), banners, and more.
campaign concepts.
space.
Good to have :
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Copywriter • Kanpur, Uttar Pradesh, India
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