Creative Head

Before you apply — read this. This is a performance role. You’ll be judged on ROAS, CAC, CTR, CVR and testing velocity — not on how “nice” a creative looks.

If you think in data, hooks, angles, hypotheses and experiments , keep reading.

What You’ll Own

Your north stars : ROAS, CTR, CVR, CAC, testing velocity .

You will :

Turn growth targets into creative hypotheses, hooks & test plans .

Own end-to-end performance creative production — concepts, scripts, storyboards, UGC, reels, statics, carousels, landing page assets.

Build & optimize funnels and LPs so ads → LP → sale is one seamless, high-converting journey.

Live in dashboards — scale winners, kill losers, codify learnings .

Run a weekly testing engine that ships new concepts without fail.

Lead & sharpen a small in-house + UGC / freelancer squad .

This Role Is Not for You If…

You’ve only done brand / awareness work.

Your creative defense is “it looks good”.

You can’t interpret performance dashboards.

You don’t enjoy speed, experiments or iteration.

You Should Have

5–10 years building performance-first creatives for D2C / e-commerce / travel / fintech.

A portfolio that highlights impact, not aesthetics (CTR lifts, CAC drops, format wins).

Strong command of short-form video + UGC for Meta, YouTube, reels.

Comfort with funnels, pixels, attribution, experiments .

Ability to build creative systems — templates, asset libraries, playbooks.

What Success Looks Like in this role :

Market-wise winning playbooks (Destinations - Dubai, Bali, Europe, etc.)

A repeatable, fast-moving testing engine

Clear uplift in ROAS, CTR, CVR, CAC

A tight, high-output performance creative squad

Why Thrillophilia

No fluff. No slow days. No “agency energy”.

Just speed, experimentation, ownership and impact .

If you love intensity, creativity, and chasing wins —

welcome to Thrillophilia.