The Mission (high level)
We're building a design-first wellness brand that turns micro-rituals into beautiful, everyday products with a gentle, optional reward layer (no heavy app). Your job : shape the look & feel , product experience , and packaging system so it feels premium, modern, and globally relevant.
What You'll Own
- Design language : Define the visual + material system (form, color, type, iconography, finishes) across physical product and print.
- Ritual → product translation : Turn micro-ritual concepts into simple, delightful product formats and instruction artifacts (cards / mini booklets / micro-coaching cues).
- Packaging system : Create a scalable, sustainable kit + refill system (modular, compact form factor) and press-ready artwork.
- Gentle gamification (phone-light) : Specify a minimal reward layer (streaks / badges / today view) that motivates practice without screen addiction.
- Prototype & pilot : Rapid mockups, user walk-throughs, iterate by signal; coordinate with vendors for a small pilot.
60–90 Day Outcomes
V1 Creative System (brand kit, color / type, icon set, layout grids).Product & Packaging Concept (kit structure, refills, instruction artifacts) + 3D / visual mockups.Press-ready pack artwork + finish notes (matte / spot, etc.).Minimal wires for a phone-light "ritual player" (timer / mood / acknowledge).Pilot pack reviewed with 20–50 users; insight deck + V2 recommendations.What Good Looks Like
7–12 years across product / industrial, packaging, and brand / experience design.Portfolio showing systems thinking (insight → product / service → packaging → launch).Comfort with cultural nuance and ethical behavior design.Hands-on with Adobe / Figma; able to brief vendors and read dielines (DFM partner available).Clear, minimal instruction design; excellent taste.Engagement Options
Freelance (project) : Fixed-fee, 8–12 weeks, with option to extend.Co-Founder track : Reduced cash + meaningful equity; deeper involvement through launch.(Compensation to be discussed after portfolio review & NDA.)To Apply
Send :
Portfolio (highlighting physical + packaging + experience work)4–6 lines on a project you took from idea → system → marketAvailability & location / time-zoneDay rate / fee range (and interest in equity, if any)to [HIDDEN TEXT] — subject : Creative Lead (International)Show more
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Skills Required
Figma, Adobe, Dfm