Job Description - Brand Manager, Incubation
Job Title : Brand Manager – Incubation
Location : Bangalore
About the Role
We are seeking a Brand Manager to join our Incubation vertical at Kapiva. This is a high-ownership role where you will be responsible for taking new categories from 0 → 100 Cr in 2 years. You will work at the intersection of product development, consumer insights, P&L ownership, and go-to- market strategy, while collaborating closely with procurement, supply chain, R&D, growth, and creative teams. You will also be working with a team of in-house creative pod (copywriter, designer, video editor) to build high-performing campaigns.
Key Responsibilities
Product Development & Lifecycle Management
- Partner with R&D and supply chain to define product roadmaps – from concept to launch.
- Identify levers to optimize product-market fit, profitability, and portfolio expansion.
Consumer Insights & Market Intelligence
Continuously mine consumer triggers, barriers, and feedback across the 1-to-N purchase journey.Conduct competitive benchmarking and leverage insights to refine positioning and messaging.Creative & Marketing Execution
Lead the creative supply chain – work with the in-house creative pod to generate performance assets across Meta, Google, and other funnels.Develop brand narratives and drive execution across digital, marketplace, and offline channels.P&L & Forecasting
Own category P&L including sales, pricing, discounting, margins, and bottom line.Provide accurate forecasts (6–12 months) to business finance teams and track performance against targets.Desired Candidate Profile
4–6 years of experience in FMCG / Consumer Brands in brand management, category management, or digital growth roles.Strong understanding of digital-first brand building and P&L management.Hands-on exposure to performance marketing, GTM launches, and lifecycle marketing.Analytical mindset with comfort in working with dashboards, insights, and financials.Ability to work cross-functionally with R&D, supply chain, growth, and creative teams.MBA from Tier-1 / Tier-2 institute preferred.Why Join Us?
Opportunity to build new categories from scratch at one of India’s fastest-growing Ayurvedic D2C brands.Work directly with cross-functional leaders including Growth, Brand, R&D, and Founders.Autonomy, ownership, and room to experiment in a high-growth environment.Purpose-driven work – build products that improve consumer health and wellness.