Senior Director, Product Management (Platform & Core Products)

About Us

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Why This Role Exists

The Sr. Director, Product Management (Platform & Core Products) will lead the foundational layer of HighLevel's product stack, spanning infrastructure platforms, automation capabilities, CRM primitives, and shared systems like identity, permissions, notifications, and audit logging.

This is a critical org-wide leadership role, owning HighLevel's platform extensibility, data model reliability, cross-surface consistency, and internal product development velocity. You will manage a team of 25–30 PMs via 3 Group Product Managers and drive strategy, execution, and org design for a portfolio that underpins everything from marketing automation and conversation management to AI-driven workflows and CRM object modeling.

You'll be expected to scale a high-performance product org, influence product direction across pods, and partner closely with engineering to deliver a scalable, secure, and elegant platform for millions of users.

Strategic Priorities

• Build an Extensible Platform : Architect reusable primitives (identity, roles, objects, notifications, reporting) that enable faster development across HighLevel.
• Modernize Core CRM : Scale performance and usability across contacts, companies, tasks, opportunities, and conversations — the backbone of daily SMB workflows.
• Unlock Scalable Automation : Advance our workflows engine and Workflow AI to power increasingly complex use cases with speed and simplicity.
• Drive UX Consistency Across Surfaces : Ensure UI, interaction patterns, and product language are coherent across contact, sub-account, and agency layers.
• Support Data-Driven Product Maturity : Enforce strong instrumentation, analytics readiness, and reporting across all core products.
• Operationalize Product Management Excellence : Raise the bar for product planning, prioritization, execution, and accountability across 30+ PMs and APMs.

Key Responsibilities

What Success Looks Like

Ideal Candidate Profile

Bonus Points For

Equal Employment Opportunity Information

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

Skills Required

workflow engines , data models, developer tools, Grafana, Sentry, Apis