App Campaigns Specialist

About the Role :

We are seeking a skilled Media Account Manager with a strong background in managing app install and performance marketing campaigns. The ideal candidate should have hands-on experience in running campaigns across Google and Meta platforms, coupled with expertise in mobile measurement and tracking tools such as Appsflyer. This role requires a performance-driven professional who can independently manage client accounts, optimize media spends, and deliver measurable business outcomes.

What You’ll Do

• Plan, execute, and optimize app install campaigns across Google UAC and Meta Ads Manager.
• Manage end-to-end campaign delivery — from setup and monitoring to optimization, reporting, and insights.
• Collaborate with internal teams, clients, and analytics partners to ensure accurate campaign tracking and attribution.
• Work with tech and analytics teams to integrate and validate MMP tools (Appsflyer, Branch, or Adjust) for event tracking and data accuracy.
• Monitor key performance metrics like CPI, CPA, ROAS, and retention , ensuring campaigns hit their goals.
• Conduct post-campaign analysis to extract insights and improve future performance.
• Build and maintain strong client relationships through regular communication and performance reviews.

What We’re Looking For