Graphics Designer

1. Create High-CTR Performance Creatives Design Meta / Google / Amazon ad creatives focused on CTR & conversion

Build multiple variations : hooks, sticker-style elements, bold typography, comparison layouts

Design for different goals : acquisition, retargeting, awareness, UGC frames, and offer creatives

2. Adobe Suite Expertise Strong skills in :

Adobe Photoshop (primary)

Adobe Illustrator (icons, vectors, infographics)

Adobe Lightroom (product clean-up & enhancement)

Bonus skills :

Figma (landing sections, UI / UX tweaks)

After Effects (motion graphics for animated ads)

3. Fast Execution + High Output Ability to create 8–20 variations daily depending on complexity

Revisions should be fast, clean, and structured

Work under tight deadlines with consistent quality

Maintain organized PSD files, layers, component libraries

4. Creative Problem-Solving Turn average product shots into premium high-quality visuals

Add shadows, highlights, mockups, compositions, and retouching

Create premium luxury visuals for Sadhna + bold aesthetic visuals for Smart Gym Science

Convert founder’s ideas quickly into polished ad creatives

5. Ad Psychology + Marketing Understanding Know what attracts clicks (colors, contrasts, fonts, layout)

Understanding of target audiences (Indian TG)

Ability to design for scroll-stopping first 1 second

Translate marketing angles into visual storylines

6. Collaborative Workflow Work daily with performance marketing team

Take structured feedback & produce quick turnaround versions

Maintain creative logs, asset libraries, and versioning

Skills Required Mastery of Photoshop & Illustrator

Strong understanding of typography, color theory, layout, contrast

Ability to create bold Indian-first ad styles

Fast retouching + product enhancement skills

Experience with D2C ad creatives preferred

Performance Expectations 50–100 creatives / week depending on tasks

First draft delivery within 6–12 hours

Revisions within 2–4 hours

Maintain 90%+ accuracy to brand style

Produce creatives that consistently improve CTR, CPC, ROAS

Who You Are Fast thinker, fast executor

Has strong visual communication sense

Obsessed with improving ad performance

Understands trends in reels / thumbnails / ads

Can work independently & handle feedback maturely